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Over the past three decades, BMW M cars have gained a reputation as track weapons with just enough usability to drive every day. But one model has remained notably absent from the BMW M lineup. There has never been a BMW M7, and there likely never will be for one simple reason: luxury.

Why did BMW never make an M7?

The simple answer to why you’ll never see a BMW M7 is because it’s not the philosophy of the BMW flagship. An exclusive focus on premium luxury means harsh sport suspension and shouty exhaust aren’t really a part of the equation. However, there are additions to the current BMW 7 Series lineup that get you a lot more punch than you’d expect.

The BMW 760i xDrive M Sport is available in 2023

A two-tone BMW i7 M70 performance-focused all-electric full-size luxury car model based on the 7 Series
BMW i7 M70 | BMW Group

The closest thing you’ll get to a BMW M7 in 2023 is the 760i with the M Sport package. This setup comes with a 4.4-liter TwinPower turbo V8 engine good for 536 horsepower and 516 pound-feet of torque. That’ll get the biggest BMW sedan to 60 mph in just 4.1 seconds, as xDrive powers all four wheels to get things up to speed.     

Adding the M Sport package bolts on a set of M Sport brakes to match that impressive performance. The larger brake rotors combine with four-piston calipers emblazoned with M logos to enhance stopping power in the new 7 Series. However, there are no sport suspension options for the BMW 7 Series, so the stock, luxury-focused adaptive suspension remains unchanged.

A BMW i7 M70 delivers big performance

There is even bigger performance in the all-electric version of BMW’s 7 Series sedan. It’s still no M7, but the BMW i7 M70 isn’t shy on getting things moving. At 650 horsepower and 749 pound-feet of torque, you’ll silently fire from zero to 60 mph in just 3.5 seconds. Other than performance, the M70 also features M Sport brakes and the black trim and rear spoiler that come with the 7 Series M Sport package.

The aftermarket is your BMW M7 solution

For those so inclined, the BMW 7 Series does have some aftermarket support, with more sure to come. Add the M Sport factory brakes and a set of adaptive coilovers from Bilstein and you’ll have a DIY BMW M7 you can call your own.

Try a BMW M6 instead

BMW M6 Closeup
BMW M6 Competition | BMW

If you’re willing to look back a generation, the BMW M6 provided a luxurious drive with all the M Performance chops as recently as 2017. Not only is it one of the most stylish BMW Gran Coupes of all time, but comes with a 4.4-liter twin-turbo V8 good for up to 567 horsepower and 502 pound-feet of torque. In addition, you’ll get four doors and five seats, though it is a bit tighter inside than the 7 Series sedan.

Will there ever be a BMW M7?

Never say never, but it’s unlikely that a BMW M7 will ever land in a showroom. The i7 M70 was already a surprise, and making the ultra-luxe 7 Series any more aggressive would cut against its status as a flagship luxury cruiser. In short, M-branded cars are all about lap time, and the massive 7 Series platform is aimed at opulence.

While BMW has been prone to flights of fancy in the past, throwing the full M Performance treatment at its luxury cruiser is a stretch. There isn’t much of a market for one, and the i7 M70 bridges enough of that gap without a host of additional engineering required.

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