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The Ford Transit series has long been a commercial vehicle staple, providing a versatile and dependable range of vans for a variety of business needs. However, not all models in the Transit lineup have equal market success. In this article, we will look at the Ford Transit Connect, which has had a difficult sales year to date (YTD), making it the worst-selling Ford model. We will speculate about the reasons for its sales decline from the previous year, highlight its features, and investigate several potential use cases for this vehicle.

Decline in Ford Transit sales numbers

As of the latest available data, the Ford Transit Connect finds itself in the unenviable position of being the worst-selling Ford model year-to-date. While the Transit series as a whole remains popular among businesses, the Connect has faced significant challenges.

According to GoodCarBadCar, the Ford Transit Connect has had the worst sales of any Ford on the market. It went from selling 6,950 units last year to 4,924 units this year. The reason for the decline in sales isn’t clear, but it could be a number of factors, including:

  • Changing market dynamics: Significant changes have occurred in the commercial vehicle market in recent years. E-commerce and last-mile delivery services have increased demand for smaller, more maneuverable vans. While the Transit Connect is marketed as a compact workhorse, it faces stiff competition from other manufacturers offering similar vehicles.
  • Increased competition: The Transit Connect’s sales decline can also be attributed to a more crowded market. Competing automakers have introduced compelling alternatives, including some with electric or hybrid powertrains that appeal to environmentally conscious businesses.
  • Consumer preferences are changing: Consumer preferences are changing, with a greater emphasis on fuel efficiency and sustainability. 

Features of the Ford Transit Connect

The Ford Transit Connect Van has an MSRP starting at $35,995. It has a turbocharged 2.0-liter four-cylinder engine that makes 162 hp and pairs with an eight-speed automatic. The Transit Connect can tow up to 2,000 pounds and carry a maximum payload of 1,570 pounds. 

What makes the Transit a great commercial vehicle is its customizable layout to suit the needs of any business. Additional features include:

  1. Compact design: The Transit Connect’s compact design makes it easy to navigate through urban environments and tight spaces, making it ideal for last-mile deliveries.
  2. Customizable cargo space: The vehicle’s cargo area can be configured to suit a variety of needs, whether it’s for transporting goods, equipment, or passengers.
  3. Connectivity: Modern technology features, including Ford’s SYNC infotainment system, provide connectivity and convenience for drivers on the go.
  4. Fuel efficiency: The gas and electric variants offer competitive fuel efficiency, helping businesses save on operating costs.

Ways to use the Ford Transit Connect


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The Ford Transit Connect can be used in a variety of ways. For example, it’s ideal for last-mile delivery due to its compact size and customizable cargo space, helping companies efficiently transport packages to customers in urban areas. The passenger variant of the Transit Connect can serve as a cost-effective shuttle for transporting employees or customers on narrow city roads. 

Contractors, plumbers, electricians, and other tradespeople can use the Transit Connect to transport tools and equipment to job sites. Small businesses that require a vehicle for day-to-day operations, such as florists, caterers, or mobile repair services, benefit from the Connect’s versatility. Additionally, van-lifers are fond of retrofitting their Connects to travel across the country, which speaks to its versatility.

While the Ford Transit Connect may be experiencing a decline in sales and holds the title of the worst-selling Ford model year-to-date, it is essential to recognize its potential and versatility. With its compact design, customizable cargo space, and connectivity features, the Transit Connect still offers valuable solutions for businesses across various industries.