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There are not many brands that can touch the value proposition that Toyota offers. Many Toyota cars, trucks, and SUVs are known for outlasting most vehicles on the market. The Toyota Tacoma is one of those bulletproof models that you can drive until the wheels fall off. So, how did this everlasting truck get beat by two Porsche models for depreciation?

Does the Toyota Tacoma hold its value well?

These Toyota Tacoma trucks have low depreciation
The Toyota Tacoma trucks | Toyota

Historically, the Toyota Tacoma has held its value very well over the years. In a recent study from iSeeCars, there are more vehicles from Toyota than any other brand. The Tacoma has an average five-year depreciation of 20.4%, which is around a $8,359 difference from the original MSRP. That is a great sign for those who want to buy a Tacoma down the line.

However, the Tacoma was beaten at its own depreciation game by two Porsche models. This year, the Porsche 911 has an average five-year depreciation of only 9.3%. Since the 911 has a higher starting price, that’s an average difference of around $18,094 from the original MSRP. Beyond that, the Porsche 718 Cayman only saw a five-year depreciation of 17.6%. From MSRP, that’s an average difference of $13,372 or so.

Making or losing money isn’t precisely why someone purchases a vehicle, but it is worth considering. According to the study, all cars hold value better these days since there has been so much turmoil in the automotive industry.

Two Porsche models beat the Toyota Tacoma in depreciation

These Porsche models beat the Toyota Tacoma for depreciation
The Porsche 911 | Porsche

The Toyota Tacoma is in good company on the list of low depreciation rates. Toyota has six models on the list of the top 25 vehicles with low depreciation numbers. That’s followed closely by four Porsche models. Both Toyota trucks in the lineup made the list, including the Tundra. It also includes two SUVs and two sedans.

Porsche has the 911 on the list twice; the coupe and convertible had low depreciation numbers. It also had two versions of the 718, the Cayman and the Boxter.

Make & ModelAverage Five-Year
Average Difference
from MSRP
Porsche 911 (coupe)9.3%$18,094
Porsche 718 Cayman17.6%$13,372
Toyota Tacoma20.4%$8,359
Toyota C-HR24.4%$6,692
Toyota Corolla24.5%$5,800
Porsche 718 Boxster25.1%$20,216
Toyota Tundra25.3%$12,588
Porsche 911 (convertible)26.0%$42,227
Toyota RAV427.2%$8,858
Toyota 4Runner27.4%$13,147
Vehicles with low depreciation

iSeeCars also analyzed the vehicles with the highest depreciation, and there isn’t a Toyota or Porsche model to be found. Maserati, BMW, and Audi have many vehicles on the list. The Maserati Quattroporte had an average five-year depreciation of 64.5%. That’s around $90,588 of value lost over MSRP.

Toyota remains a strong brand across the board.


Why Is the Toyota Tacoma so Much More Popular Than the Toyota Tundra?

Even though the Toyota Tacoma is absent from the hybrid list, Toyota absolutely dominated the list of hybrid vehicles that have low depreciation. The average hybrid sees 37.4% of depreciation in the first five years. Even though it isn’t at the top of the list, the hybrid Porsche Panamera saw a 47.5% depreciation.

Make & ModelAverage Five-Year
Toyota Prius27.9%
Toyota Prius Prime28.1%
Toyota RAV4 Hybrid29.1%
Toyota Camry Hybrid35.3%
Honda Accord Hybrid36.4%
Toyota Highlander Hybrid36.5%
Hyundai Ioniq Hybrid37.4%
Average Hybrid Vehicle37.4%
Toyota depreciation is below average

Trucks and hybrids seem to hold onto value better in this economy, losing only around 35% over five years. There are a few sedans, like the Porsche 911 and the Honda Civic, that hold value well over that same period, but most of the sedans are Toyota models.

Even though the Porsche 911 and the Porsche 718 Cayman knocked the Toyota Tacoma down a few pegs, it still has plenty of attributes that make it a good buy. For instance, the 2023 Tacoma starts at around $28,600, while the 2023 Porsche 911 starts at $107,550. Both vehicles have plenty of modern technology to keep occupants safe on the roads, and the Tacoma has a versatile truck bed for added utility. The 911 and the Tacoma might spend time in different segments, but the data proves that both models hold value well over the first five years of ownership.