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The subcompact SUV market is booming and there is stiff competition. Consumers are seeking the perfect blend of practicality, versatility, and fuel efficiency. The Toyota Corolla Cross and the Hyundai Kona are two major players in this segment. While the Kona has enjoyed a head start, the Corolla Cross, having been introduced in 2022, has shown promise, suggesting it may soon surpass the Kona in popularity. This article will compare their sales figures, analyze their performance against other subcompact SUVs, and explore their similarities and differences.

Toyota Corolla Cross sales vs. Hyundai Kona sales

The Hyundai Kona, launched in 2017, has held its own despite the ferocious competition in the SUV market. It has gained a solid customer base and steady sales figures over the last year. According to GoodCarBadCar, the Kona has gained 18.92% in sales over the last year. 

However, the Toyota Corolla Cross, a fairly new competitor, has made an impression since its introduction in 2022. It has gained an astonishing 32.43% in sales since last year. Even with Kona’s established presence, the Corolla Cross has proven that it is capable of overtaking the Kona in sales.

Comparisons with other subcompact SUVs

The subcompact SUV segment has been booming in the last few decades. Among the top performers are the Subaru Crosstrek, Mazda CX-30, Kia Seltos, Buick Encore GX, Chevy Trax, Kia Soul, Hyundai Venue, and Mini Countryman, which have impressed consumers with their attractive designs, advanced tech features, and fuel efficiency.

However, some subcompact SUVs have experienced sales declines, including the Volkswagen Taos, Nissan Kicks, Jeep Renegade, Mitsubishi Outlander Sport, and Toyota CH-R. This could be attributed to factors such as increased competition, changing consumer preferences, or the introduction of newer models with more features by other brands.

Compared to each brand’s best-selling models, the Toyota Corolla Cross and Hyundai Kona hold their own with their respective brands. The Corolla Cross has quickly gained traction for Toyota, coming close to the sales numbers of its best-selling Corolla sedan. On the other hand, Hyundai’s Kona still trails behind its top-selling Hyundai Tucson, but the gap is closing steadily.

Similarities and differences between the 2023 Toyota Corolla Cross and the 2023 Hyundai Kona

The 2023 Toyota Corolla Cross and the 2023 Hyundai Kona share some similarities and some differences. As for performance, the Corolla Cross offers two engines: a 2.0-liter four-cylinder engine that produces 169 hp and 194 hp for the hybrid. Also, the Cross also has the Toyota reliability factor in its favor.

For comparison, the 2023 Hyundai Kona offers three gas engine options in addition to an all-electric model: a 2.0-liter four-cylinder that produces 147 hp, a turbocharged 1.6-liter four-cylinder that produces 195 hp, a turbocharged 2.0-liter four-cylinder engine that produces 207 hp, and the Kona Electric produces 201 hp.

The Corolla Cross has an estimated fuel economy of up to 32 mpg, while the Kona also has an estimated fuel economy of up to 32 mpg. Also, the Kona is not rated for towing, and the Corolla Cross can tow up to 1,500 pounds.

Both SUVs offer all-wheel drive. However, the Corolla Cross has higher ground clearance at 8.1 inches versus the Kona’s 6.7 inches, making it more suitable for off-road adventures. In the passenger in cargo space category, the Cross wins with a total passenger volume of 95.0 cu-ft and a maximum cargo capacity of 66.8 cu-ft. The Kona is a bit smaller, with a total passenger volume of 94.1 cu-ft and a maximum cargo capacity of 45.8 cu-ft.

The subcompact SUV market has seen rapid expansion and changes, with the Toyota Corolla Cross and Hyundai Kona being at the forefront of this competitive segment. Despite the Kona’s head start, the Corolla Cross has emerged as a formidable contender, poised to challenge the Kona’s sales dominance. As both models continue to evolve and improve, consumers can expect more exciting options and innovations in the subcompact SUV category.


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