Cars

The Honda Civic Keeps Shattering Sales Records

Inexpensive sedans are a favorite among millennials. The Honda Civic is no exception. In fact, it landed on the 2019 list of the 10 most popular Millennial cars.

That’s no surprise when you consider it meets the current millennial needs for a practical, less expensive car that gets you where you need to go without the frills — or the price tags — of luxury cars. Read on to learn how the Honda Civic continues to put up impressive sales numbers even as 2019 draws to a close.

August 2019 is a record-breaking month the Honda Civic.

The company Honda America, which includes both Honda and Acura, enjoyed a record-breaking sales month according to Autoblog. The company sold 34,808 Civics in the month of August alone, part of its all-time sales record which it achieved in August.

Honda has been in the news for some time for its record-breaking sales — not just for its Honda Civic sales, but with for the success of its car sales overall. In April of 2019, a news release reported that the Honda brand set March 2019 records, with a rise in total Honda car sales of 4%.  

Sedan sales are dragging but not with the Honda Civic.

Sedan sales have impacted car companies to such an extent that companies such as Ford, Chevrolet and Nissan are discontinuing sedan models, leading car buyers to believe that the sedan is slowly dying out.

However, The Drive lets us know that the Honda Civic continues to “fight the good fight.” The Drive reports that Honda had an increase in car sales in 2019 through gust, with 47 percent of the company’s overall sales coming from cars.

Half of Honda’s car total sales for August came from consumers buying new Honda Civics, The Drive observes. And just for the month of August, The Drive adds, Honda had a 26% increase in Civic sales. So yes, with these numbers in for August, Honda is definitely fighting the good fight. It’s expected that it will continue to sell units throughout the remainder of 2019. 

The tale of the dying sedans

For some time, we’ve been told that sedans are dying out as SUVs and crossovers have started to become the vehicle of choice for the past several years.

However, as Hagerty notes, Honda defies the odds with its continued success in Civic sales. Hagerty reminds us that Honda’s competitors — General Motors, for example, as well as Ford’s Cruze, Impale, Fiesta, and Focus — are already dead or dying in light of the rising popularity of crossovers and SUVs.

However, Honda still campaigns fiercely for its Honda Civic with its slogan, “Cars Matter,” and consumers are still buying. In fact, nearly 25% of all cars sold under the Honda brand were Civics, Hagerty reports.

“Cars matter”

Supposedly, the success of the Civic is due to its “Cars Matter” campaign. Nonetheless, as The Drive observes, Honda is going strong not just with the sales of its Civic, but also with other models. Honda also sold a record number of Insights, Fits, and Accords in August, the Drive states. In comparison, for August Honda only experienced a 16% sales increase on light trucks, while it had a 20% increase in car sales. 

For context, US News review ranked the 2019 Honda Civic as #4 on its list of best compact cars and gave the record-selling sedan a rating of 8.3 out of 10. Likewise, Cars.com reports that out of 173 consumer reviews, the Honda Civic received 4.9 stars. In addition, a total of 97 drivers recommended the car. Honda is expected to continue its success in selling the top-selling Civic throughout the remainder of 2019.