Decoding the Mystery Behind the Slow-Selling Cars on Dealership Lots
Are some new cars difficult to sell? When some vehicles sit on a dealer’s lot unsold for many days, it indicates market demand and potential distrust regarding that vehicle creating one of the slow-selling cars. Some new cars take a while to catch on, while others are a hit right out of the gate.
Let’s see what slow-selling cars tell us about the automotive market.
Slowest-Selling Cars
- Dodge Hornet – 480 days’ supply
- Dodge Charger – 477 days’ supply
- Ford Mustang Mach-E – 362 days’ supply
- Dodge Challenger – 360 days’ supply
- Chrysler 300 – 346 days’ supply
- Ram 3500 – 342 days’ supply
- Audi e-tron GT – 327 days’ supply
- Ram 2500 – 318 days’ supply
- Jaguar F-Type – 315 days’ supply
- Maserati Levante – 301 days’ supply
What does this list tell us?
The list of the slow-selling cars tells us Stellantis is having trouble selling specific models. The Dodge Hornet is a new small SUV with the longest supply, but that could be a projection because sales haven’t picked up yet.
Other models from Stellantis represent a movement away from older platforms before new models arrive. The Dodge Charger, Challenger, and Chrysler 300 are part of the final model years for these vehicles. Stellantis is already working toward new electric versions of the Charger and Challenger, but the Chrysler 300 might not return.
Why are two heavy-duty Ram trucks on this list?
The Ram 3500 and Ram 2500 heavy-duty pickup trucks represent a different challenge for Stellantis. These trucks may be slow-selling cars because the brand created an oversupply problem at dealerships. In addition to the oversupply, some car dealers might be hesitant to negotiate prices, leading to these big trucks’ slow sales.
What’s on the flip side of this coin?
Although the ten vehicles listed above are the slowest-selling cars in the market, it’s interesting to see the fastest-selling cars. This term might be a bit of a misnomer; these models are simply the cars with the least number of days’ supply. Those vehicles are:
- BMW X4 – 33 days’ supply
- Chevrolet Bolt EUV – 33 days’ supply
- Chevrolet Traverse – 33 days’ supply
- Kia Carnival – 33 days’ supply
- Toyota Sienna – 31 days’ supply
- Kia Rio – 29 days’ supply
- Mercedes-Benz G-Class – 28 days’ supply
- Lexus GX – 24 days’ supply
- Chevrolet Colorado – 20 days’ supply
- Land Rover Range Rover Sport – 20 days’ supply
As you can see, Stellantis has no models on this list. Does this mean the Stellantis brands are in trouble, or are dealers simply oversaturated with too many models to sell? Regardless, the slow-selling cars are 70% Stellantis vehicles, while the fast-selling cars show a strong variety of some of the most popular choices.
Source: CarEdge
