Electrifying an Icon: Should Future Jeep Wranglers Be Electric-Only?
Some nameplates have become synonymous with brands. The Jeep Wrangler is iconic. It has brought the Jeep brand to new heights over the last few decades. There’s an entire community devoted to the Wrangler. However, electric vehicles are taking over the automotive industry. Should Jeep exclusively produce an electric version of the Wrangler?
Do drivers want an electric-only Jeep Wrangler?
The EV wave is leaving no corner of the industry untouched. Evidence of this phenomenon is the electrification of several gas nameplates from Stellantis brands, like the upcoming electric Dodge charger. Is it time for a popular Jeep nameplate to go electric-only, or is that a terrible idea?
Well, this isn’t an easy question to answer for several reasons. Yes, some drivers do want an electric-only Jeep Wrangler because of the off-roading capability of electric vehicles with instant torque. On the other hand, there are hardcore Wrangler enthusiasts who don’t want anything about the nameplate to change.
So, sure, there’s a percentage of consumers that wouldn’t mind an electric-only Jeep Wrangler. That said, some drivers would despise the idea of only one powertrain option. If the concept of an electric-only Jeep Wrangler small SUV made you clench your fist, we’ve got some bad news for you.
The next-generation Jeep Wrangler only has EV options
The J70 Wrangler only has two production options for 2028 thus far. Both of those powertrain options have EV components. So, the next generation of the Wrangler could be the death of the internal combustion engine Wrangler. What does that mean for consumers?
The first concern of many drivers is that the next generation of Wrangler models arriving in 2028 will be far too expensive for the average consumer. Additionally, drivers are also concerned that taking away the fully internal combustion engine option would take away something integral from the Wrangler.
The EV future of Jeep and Stellantis brands
Stellantis may not have been the quickest company to adopt electrified options, but it’s certainly putting thought into the future of transportation. Whether we like it or not, electric vehicles are here to stay. Pandora’s Box has been opened, and thousands of consumers now prefer electric vehicles over internal combustion engine vehicles. Companies like Stellantis are taking note.
The Tesla Model Y is changing everything we know about automobiles with its incredible sales year. Consumers clearly have an interest in electric vehicles, and automakers are working hard to meet the new demand. The end result will be the extinction of many internal combustion engine nameplates.
Some drivers may not want a Wrangler nameplate without a fully internal combustion engine option, but that seems to be the direction of the company. Competitors are going the same route as well. Is Stellantis making the right move, or will the company upset its core audience? Only time will tell as the electric future creeps closer and closer, engulfing the industry.