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Many people have fallen in love with the Hyundai Santa Cruz. This is because it’s one of the most modern pickup trucks on the market with serval notable features. However, the 2023 Santa Cruz has one major thing working against it —dealership experience. This may not be the biggest reason people choose to buy a vehicle, but it will deter some from going to Hyundai dealerships in the future because it reflects customer service.

Here’s how the 2023 Hyundai Santa Cruz ranks for dealership experience and why so many people still buy it.

The 2023 Hyundai Santa Cruz has a low dealership experience rating

The 2023 Hyundai Santa Cruz has an overall 80 out of 100 from J.D. Power, a solid score to be fair. However, the market research firm only gave the pickup truck a 69 out of 100 for dealership experience.

While this score ranks as ‘fair,’ it’s important to point out what this means. This level of score for dealership experience means the buyer is only getting adequate customer service.

Dealership experience matters because it measures how shoppers are treated. J.D. Power gets recent buyers’ opinions during the shopping process and when they take the vehicle back for any maintenance.

Overall, it seems Hyundai doesn’t prioritize the needs of its customers during these processes. This could lead to much less people buying from Hyundai in the future.

The Hyundai Santa Cruz resale value is a reason to buy it

People should buy the 2023 Hyundai Santa Cruz because it has a relatively high resale value. J.D. Power gave it an 83 out of 100, which the marketing research firm considers ‘great.’ It’s not the highest area of the Hyundai pickup truck, but it shows that it could be a solid vehicle beyond its paltry dealership experience score.

Resale value is a reason to buy the Hyundai Santa Cruz because the truck will be worth more than most vehicles in a few years. This is especially important for people who think they might sell or trade in their pickup truck in a few years. A truck with a high resale value is always a worthy investment for this reason.

This is a reliable pickup truck

Shoppers should also buy the 2023 Hyundai Santa Cruz because it’s a reliable truck. Quality & reliability is one of the most significant areas in which J.D. Power ranks vehicles because it determines how well they will hold up over the years.

Luckily, the market research firm gave it a healthy 84 out of 100. This means that most buyers should have a generally worry-free time with the Santa Cruz with maintenance problems. However, no vehicle is perfect, so there could still be some issues.

If you have your heart set on a Santa Cruz, a less-than-favorable dealership experience probably won’t stop you. After all, this is one of the most unique cars on the market, so you really can’t go anywhere else. There are also plenty of other impressive areas that the Santa Cruz does deliver on.

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