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No surprise, the Ford F-150 is having another excellent year as it crushes rivals like the Chevrolet Silverado 1500 and Ram 1500. It’s so far ahead of the competition that it probably can’t be caught. Check out how well the 2023 Ford F-150 is selling. 

Is the 2023 Ford F-150 the most popular truck? 

The 2023 Ford F-150 Raptor is the top trim for the most popular pickup truck
2023 Ford F-150 Raptor R | Ford

Yes, the 2023 Ford F-150 is the most popular truck and has been for roughly 47 years. Its name recognition might be part of why it’s the best-selling truck in the world. However, we aren’t surprised that it’s still a customer favorite. 

We’re shocked by how far ahead this truck comes compared to the competition. The 2023 F-150 moved 212,516 units during the second quarter of 2023. That’s a massive number of trucks sold from April to June. 

It also represents a 34% increase in sales compared to the second quarter of last year and a 27.9% for the year. Only 4,466 models were the Ford F-150 Lightning, meaning Ford has moved about 8,757 electric trucks so far this year. 

The 2023 Chevy Silverado sold 141,299 units during the second quart of the year, which is a 1.2% decrease. However, sales are up by 1.6% for the year. Still, the F-150 beat the Silverado by 68,217 models. 

The 2023 Ram 1500 moved 117,699 models during the second quarter of the year, keeping it on pace for the same period last year. However, it’s down by 9% compared to year over year to date. The F-150 outsold it by 94,817 models. 

Why is the Ford F-150 the best-selling truck? 

The 2023 Ford F-150 could be the most popular truck due to its rugged reputation. It’s known for being a rough-and-tumble truck. The current generation was tested for over 10 million miles before it went on sale. 

It can tow over mountain passes as temperatures drop below zero and doesn’t break a sweat in the desert as temperatures top 120 degrees Fahrenheit. That’s what Ford suggests, at least. So, let’s take a look at how reliable the Ford F-150 actually is. 

According to J.D.Power, the 2023 F-150 has an above-average reliability rating. It earned a score of 86 out of 100, which is excellent. Scores between 81 and 90 are above average, while anything between 91 to 100 is best. 

It’s also pretty versatile, with affordable work truck trims and loaded luxury models. The Rattler even serves as an affordable off-roading option, and the Limited trim has massaging seats. 

Cutting-edge technology such as the onboard scales, onboard generator, and BlueCruise hands-free driving tech attract buyers while making work easier. Speaking of work, the F-150 can tow up to 14,000 lbs. It has the highest towing capacity in its class. 

How much does the 2023 F-150 cost? 

The 2023 Ford F-150 Lightning parked on dispaly in the sand
2023 Ford F-150 Lightning | Ford

The 2023 Ford F-150 has an MSRP of $34,585, and the top-spec Ford F-150 Raptor R takes the price up to $109,145. These prices don’t include the $1,895 destination fee. We know that the Raptor R has a scary price. 

However, the F-150 has nine trims available with tons of different packages to meet diverse needs. These trucks are also extremely easy to customize, and you have your pick between eight different powertrain options. 

While you won’t find a diesel engine with the current lineup, the F-150 sets itself apart by leading the race toward electrification. The F-150 Hybrid uses gas and electricity, while the F-150 Lightning is fully electric. 

The Ford F-150 has been the most popular truck for nearly half a century, and it isn’t slowing down. Stay tuned to see how well the 2024 Ford F-150 performs with the upcoming mid-cycle refresh.