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Since it first arrived, the Toyota Prius has been the butt of many jokes. Despite being a hybrid car that showed the world what fuel efficiency could be, the Prius was forced to take some lumps. The new 2023 Toyota Prius is more than just an MPG champion; it’s a truly compelling machine that might leave critics and comedians without content to fill their time.

What’s new for the 2023 Toyota Prius?

Red 2023 Toyota Prius Posed
Red 2023 Toyota Prius | Toyota

J.D. Power gives us a list of new qualities for the next generation of this Toyota hybrid. These items are:

  • Redesigned body with the sleek new styling
  • Built on the new TNGA-C platform
  • Wider and lower than the previous model
  • Updated powertrains for better power and fuel economy

Does the 2023 Toyota Prius bring more power?

The lack of horsepower and smallness found in previous generations of the Prius have been why this car became a joking matter. Famously, Jeff Dunham talked about driving a powder blue Prius with a tiny-sounding horn.

The 2023 model brings a new generation to this car and delivers more power than ever before. The gasoline engine is a 2.0-liter model, which is larger than before, and the system delivers 194 horsepower in the FWD version. The AWD model of the Prius gives you 196 horsepower, and the Prius Prime takes things further to 220 horsepower. This makes the 2023 Toyota Prius Prime the most powerful version of this hybrid car ever made.

Does the Toyota Prius Prime come in AWD?

Yes, unlike most other hybrid models, the Prius Prime does come with an available AWD system, as does the standard Prius model. This is an electric motor-driven AWD system. The system adds a second electric motor to drive the rear wheels and give you the power to all four wheels. The AWD version of the Prius can hit 60 mph in 7.0 seconds compared to 7.2 seconds for the FWD version. The Toyota Prius Prime can finish this sprint in 6.6 seconds.

What does the new Toyota Prius Look Like?

Yellow 2023 Toyota Prius
Yellow 2023 Toyota Prius | Toyota

The most important question could be what this new hybrid car looks like. The market is being proliferated by hybrids and EVs, which makes them more acceptable than when the first-gen Prius arrived. This new 2023 model still has a basic wedge shape, but it’s hidden better than ever.

Car and Driver went so far as to call the body of the Prius hot in its title, which might be a bit of a stretch. Overall, this car appears to be longer, lower, sleeker, and more aggressive. This is the perfect entry into the 2023 model year to give us a new take on a classic hybrid that has served us well for several generations.

There’s just something better about this new hybrid Toyota, and it certainly grabs our attention and won’t let go.

Is there something special about the Prius Prime?

Solar Roof 2023 Toyota Prius Prime
Solar Roof 2023 Toyota Prius Prime | Toyota

The new 2023 Toyota Prius Prime plug-in hybrid vehicle includes a set of solar roof panels that help recharge the battery when parked. These solar panels also power auxiliary accessories, including climate controls and audio functions while driving.

How much does the new 2023 Toyota Prius cost?

Expect this new generation of the Prius to begin around $28,000, but we don’t have the pricing details yet. This starting price could allow this Toyota hybrid to be affordable and continue to be an efficient vehicle to drive.

Is the Toyota Prius still the MPG champ?

A gray 2023 Toyota Prius is parked outside.
A gray 2023 Toyota Prius | Toyota

In the hybrid world, the Prius reigns supreme. This new generation increases the overall efficiency of the FWD Le model to 57 mpg combined compared to 52 mpg combined for the outgoing model. The new Toyota Prius Prime offers 38 miles of electric driving compared to 25 miles for the outgoing model as well. These figures allow the new Prius to continue as the fuel economy champion in the hybrid market.

The 2023 Toyota Prius is no longer the punchline its predecessors were. This new hybrid is attractive, efficient, much more powerful, and adds some cool tech to the mix. It just might be a car you drive proudly instead of trying to hide from your friends and neighbors.

Next, check out 5 Easter Eggs found on the new Prius, or learn more about the new Toyota Prius in this video below: