Supercar brand Lamborghini is best known for its high-performance, ridiculous cars. But in order to stay relevant, more brands are switching to an SUV-driven lineup. Not to be left behind, Lamborghini now offers its own SUV, with the same ridiculousness you would expect from Lamborghini. But is the Urus SUV too complicated for its own good?
How Lamborghini put its supercar-touch on the Urus SUV
Back in 2017, Lamborghini debuted the Urus, its first “SSUV.” Creating its very own “super sport utility vehicle” segment, the Urus sought to offer the same supercar capabilities Lamborghini is known for, in a more family-friendly size.
After all, today’s buyers are more interested in SUVs and trucks than ever before. And who wouldn’t want a larger, roomier version of the impressive Lamborghini we all know?
According to Popular Mechanics, the latest Lamborghini Urus crossover is large enough to seat five passengers and is named after an “undomesticated extinct ancestor of the modern bull.” With a name like that, the Urus unsurprisingly hits speeds of up to 190 miles per hour with 641 hp. It can reach 60 miles per hour in just 3.2 seconds, using an incredible twin-turbo 4.0-liter eight-cylinder engine.
It also comes with a base price expected from Lamborghini, at more than $210,000. But while “every Lamborghini, including this one, has some magic,” the Urus may straddle the line of being ridiculously unnecessary.
Bringing weirdness to luxury SUVs
One of the Urus’ first criticisms on debut was its look. According to AutoTrader, the Lamborghini Urus may have “the look of a performance SUV,” but without the same wow factor you experience when catching a glimpse of a Lamborghini supercar.
In fact, the Road Show by CNET claims that the “Lamborghini Urus has a face even a mother might find hard to love.” It seems that the legendary Lamborghini design just doesn’t translate to larger vehicles.
But appearance isn’t the only weird thing about the Lamborghini Urus. While no one can question the quality of Lamborghini’s builds, even the experts at Popular Mechanics find that the Urus has “parts that are just slightly more ridiculous than they need to be.” Quick and fun to drive, the Urus may not be the SUV you’re used to.
The Lamborghini Urus could be intimidating to drive, with a steering wheel that’s more designed for race cars, with a flat bottom. It also comes with other racecar-like design features, like its start/stop button. More like a mission control center than an on/off switch, the Urus is started by lifting a red cover in the middle of the two front seats and pushing to engage the engine.
Like launching a missile, this button is amidst an array of other ridiculous buttons. Owners go in reverse and drive gears by pulling or clicking a lever above the start/stop button and can choose between six custom driving modes (all in Italian).
The Urus’ interior is impractical at best, with “a lot to mess around with,” according to CNBC. While Lamborghini made sure to bring the technology and power, the Urus’ controls, two big screens, configurable display in the instrument cluster, and head-up display make for a lot to pay attention to, and a lot to learn.
Is the Lamborghini Urus unnecessary or extraordinary?
The interior design and tech features of the Lamborghini Urus are better suited for race cars and supercars; left off of the family-hauling SUV. Today’s SUVs are meant to be functional, with space, good fuel economy, and practical features for every member of the family. In true Lamborghini fashion, the Urus is both extraordinary and unnecessary. But if you’re willing to pay $200,000 for an SUV, ridiculous might just be what you’re looking for.