Cars

Why did Dodge Pick the name “Scat Pack”

When you see that little bee logo on a Dodge you can easily recognize it’s meaning: the trim package for the car is a Scat Pack. For such a unique name, there is has to be rhyme or reason for it. If you’ve found yourself wondering about the history and origin of the Scat Pack name and logo, you’re not alone. After all, in the U.S. and other English-speaking countries, other uses of “scat” aren’t exactly family-friendly.

The Scat Pack originated in 1968 and featured a different line-up of cars than you would see them on today. The original Dodger “Scat Pack” included the Coronet, Super Bee, Dart GTS, and Charger R/T. To earn the title, the car had to run a 14-second quarter mile.

CHICAGO – FEBRUARY 08: 2019 Dodge Charger Scat Pack is on display at the 111th Annual Chicago Auto Show at McCormick Place in Chicago, Illinois on February 8, 2019. (Photo By Raymond Boyd/Getty Images)

What originally started as a marketing campaign from Dodge has become a well established badging over the past few decades. The Bee-clad muscle car was reportedly named after Frank Sinatra’s tight-knit group of friends, commonly referred to as the Rat Pack.

The Scat Pack history wasn’t always filled with speed and jazz, as the name churned up turmoil when Chrysler Group was sued over franchising rights. Scat Enterprises took their grievance over the use of the name to court after their cease-and-decease letter was outrightly ignored. Scat Enterprises is a performance company that made aftermarket parts for Dodges and claimed that the name Scat Pack rightfully belongs to them.

CHICAGO – FEBRUARY 11: Scat Pack signage is on display at the 108th Annual Chicago Auto Show at McCormick Place in Chicago, Illinois on February 11, 2016. (Photo By Raymond Boyd/Getty Images)

While seeking damages, Scat Enterprises also requested the company turn over all badging and Scat Pack merchandise along with a large payout for damages.

Chrysler claims that the Scat Pack name and popularity is due strictly to its marketing for Dodge’s sports car and its value is solely incorporated in the company’s use.

In the year 2020, the Scat Pack is offered on the company’s two leading sports cars: the Challenger and the Charger. There is no sign that the Scat Pack legacy is at risk, and Chrysler promises to continue defending the Scat Pack name.