Full-sized luxury sedans were once the obvious choice for the executive class to underscore their success or make the Johnsons jealous. The rise in popularity of SUVs has resulted in fewer luxury automakers competing in the class, but BMW is still providing an option for those who want a big and bold slab of automotive indulgence with its 7 Series. BMW’s flagship sedan is all-new for 2023, and it continues to provide the traditional large luxury sedan experience while focusing on refinement, comfort, and performance. So, how much does the 2023 7 Series cost in its base guise, and when all the options are ticked?

The 2023 BMW 7 Series starts at $95,700

The 2023 BMW 7 Series is offered in two trims, with the base 760ixDrive model starting at $95,700 MSRP. The BMW’s starting price is about $7,000 more than the Genesis G90 and $9,000 more than the Audi A8 but is priced well below the Mercedes-Benz S-Class, which starts at $114,500.

The 740i is equipped with a 3.0-liter turbo inline-six delivering 375 hp and 383 lb-ft of torque with rear-wheel drive and an eight-speed automatic transmission. An adaptive air suspension and 20-inch wheels are standard.

Some notable features of all 7 Series models include four-zone automatic climate control, an 18-speaker Bowers & Wilkins sound system, wireless charging, a head-up display, navigation, and a 14.9-inch touchscreen. Additional creature comforts like leather upholstery, a panoramic roof, ambient interior lighting, and heated seats are also standard.

The 2023 fully loaded BMW 7 Series – 760i xDrive – commands $116,400

The standard features list of the 2023 BMW 760i xDrive is shared with the 740i, but there’s a lot more power to be had for buyers willing to pay an additional $20,700.

The 760i is motivated by a 4.4-liter turbocharged V8 cranking out a whopping 536 hp and 553 lb-ft of torque and comes standard with all-wheel drive. Aside from the added power, top trim buyers receive standard ventilated front seats.

The 7 Series is offered with an array of optional extras

As expected of a flagship sedan, the 2023 BMW 7 Series lets buyers customize their ride with a bevy of optional packages and stand-alone amenities.

Buyers can choose from a range of exterior paints — with options like Frozen Tanzanite Blue Metallic requiring an additional $5,000 — including a two-tone Oxide Grey Metallic that rings in at $12,000. A choice of partial or full Merino leather upholstery can be had, ranging in price from $1,850 to $7,300.

The Luxury Rear Seating Package ($3,000) on the 740i includes multifunctional rear seats that are ventilated and have massage functions. According to BMW’s build tool for the 7 Series, the giant 31-inch rear seat “Theater Screen” isn’t available on the internal combustion 7 Series, only the electric i7.

A fully loaded 7 Series carries an eye-watering price tag

Those who want to go all out for a fully loaded 2023 BMW 7 Series will pay a hefty price. A 2023 760i xDrive model with every available package, two-tone paint, custom upholstery, and features like laminated glass, an interior camera, anthracite Alcantara headliner, and BMW’s priciest “care” and warranty package should expect to pay $165,599 MSRP, according to BMW’s 7 Series build tool.

Those who are a bit more reasonable with the options list can still get a nicely decked-out model for notably less than the price of a base S-Class. A 740i model with partial Merino leather upholstery, the Luxury Rear Seat Package with massaging seats throughout, the Parking Assistant Package, and the driver’s aids within the Driving Assistance Professional Package rings in at $105,400 MSRP.