How Much Does a 2023 GR Corolla Cost After the Release Hype?
The Toyota GR Corolla arrived to much fanfare earlier in 2023. And with that fanfare came a bevy of GR Corolla price markups that make this affordable hot hatch anything but. But six months later, the GR Corolla market has cooled off, and you’ve got a much better chance of scoring a brand-new Toyota hot hatch at MSRP. See how that patience pays off?
Dealer markups are still a problem for some GR Corolla buyers
We’re not denying that, depending on where you are, the GR Corolla‘s price is still subject to some insane dealer markups. This CarGurus listing shows that one dealership recently added a $30,000 markup to the cost of a Morizo Edition GR Corolla, taking it from a stated MSRP of $51,884 to a staggering $79,978.
And while the Morizo Edition is a limited-run model, it isn’t commanding such a price premium in the secondary market. Therefore, it’s probably not worth dropping a 2023 Camry’s worth of cash to get a Morizo right now.
There are several models available at MSRP
While there are still dealer markups out there, the GR Corolla’s cost has calmed considerably from those early days. There are dozens of GR Corolla models for sale at or even below MSRP if you know where to look. And while none are bare-bones base models, they also avoid unnecessary dealer add-ons.
If you’re looking to avoid markups on your new GR Corolla, there is no shortage of options out there for you. And if you live near a Toyota dealer that is marking up their spicy Corolla hatchbacks, a bit of travel may net you a cheaper version of the exact same car.
What does the cheapest GR Corolla cost?
The cheapest Toyota GR Corolla is the Corolla Core, and it costs just over $31,000. Unfortunately, there aren’t any on dealer lots at that price point. However, that has nothing to do with markups. Every readily available GR Corolla includes the full suite of OEM packages.
The cold weather package includes heated seats and a heated steering wheel. The Technology package puts a wireless phone charger and JBL audio in the GR Corolla. The Performance Package adds an excellent limited-slip differential and red brake calipers.
Is the GR Corolla worth it?
As our own Joe Santos knows, the answer is yes. But only at MSRP. Fortunately, it doesn’t take much shopping around to find a GR Corolla at an appropriate price. A majority of the MSRP GR Corolla models are in the southeast, but there are several available in California, New England, and the Midwest, as well. It seems as though, finally, the days of egregious dealer markups on GR Corolla models are over. Now it’s time to have some fun.