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Hyundai Motor Company and its portfolio of brands are producing some of the most impactful vehicles on the market. From the Hyundai Ioniq 6 to the Kia Telluride, Hyundai Motor Company vehicles are intriguing and delighting consumers searching for value and innovation. The Kia EV9 from its Kia brand is unique in more ways than one. The Genesis GV90 is taking cues from the EV9 and bringing even more to the table. Is the Genesis GV90 paving the way for future luxury family SUVs? Let’s take a glimpse into the future.

The Genesis GV90: A family luxury SUV that hints at the future

The side profile of a blue Genesis GV80 electric SUV.
The side profile of a blue Genesis GV80 electric SUV | Genesis

Though EV skeptics may disagree, the future is electric. Between tax incentives, charging networks, and your favorite automotive brands rolling out new electric vehicle nameplates, it’s easy to see where the industry is headed. While there’s no telling what role internal combustion engine vehicles may play in the future, it’s clear that EVs and plug-in hybrids are the next big thing.

Not convinced? Ford, General Motors, and Stellantis are now all producing electric vehicles that are either available or will be available in the coming months. Tesla is one of the best-selling automakers today thanks to electric vehicle sales. Big foreign automakers like Toyota and Hyundai are getting in on the action as well. Why? Because the brand that creates the most popular electric vehicle nameplates can potentially control a huge percentage of market share, as Tesla is demonstrating.

Sure, Tesla has the game in a vice grip now, but rivals aren’t going down without a fight. The Genesis GV90 is a luxury electric SUV that proves the South Korean brand is determined to make a name for itself in the luxury and EV spaces.

The Kia EV9 is a GV90 preview

A blue 2024 Kia EV9 midsize three-row electric SUV is driving on the road.
The 2024 Kia EV9 | Kia

Since Hyundai Motor Company brands are so closely related, we already have an idea of some of the qualities the GV90 will have via the Kia EV9. Additionally, we know it’ll be on the pricier side based on a few factors, including its powertrain and segment.

2024 Kia EV9 specs

Starting MSRP$54,900
Power Output(Available) 379 Horsepower, 516 LB-FT of Torque
Driving Range300-Mile Max (Light Long Range RWD)
Kia EV9 specs.

Though there’s plenty to learn about the EV9 and GV90, available Kia EV9 specs hint at what’s to come with Genesis’ upcoming SUV model. Since the EV9 starts over the $50K mark, expect the GV90 to cost a pretty penny. At the very least, it won’t be affordable enough for the average consumer.

Genesis GV90: The pinnacle of luxury and technology

An orange Genesis GV80 coupe concept.
The Genesis GV80 Coupe Concept | Genesis

The Genesis GV80 Is Headed in the Wrong Direction in 2023

The Genesis GV90 will likely start over $100,000 because of its electric powertrain system and its unique vehicle segment. Expect the GV90’s performance specs to be similar to, or better than, the EV9’s performance specs as a luxury model.

The GV90 will push the limits for the brand in ways we haven’t seen yet. It should provide astronomical value for its astronomical price. Thus far, Genesis hasn’t missed with its stunning SUV offerings. Will the upcoming GV90 continue the trend, or is it doomed to fail because of its presumed sky-high starting price? Expectations are high, and the stage is set for one of the most anticipated luxury electric vehicle releases of all time.