Ford Announces a New ‘Affordable’ F-150 Lightning Model
The Ford F-150 Lightning Flash is a tech-focused trim with value pricing. Recently announced by Ford, the Flash has customers’ favorite technology and options, while offering a discount compared to a similarly-equipped XLT model. Central to the new model is a standard extended-range battery.
Let’s take a closer look at the new more affordable Ford F-150 Lightning Flash, its standard features, and how its pricing compares to other full-size trucks.
2024 Ford F-150 Lightning Flash: features, specs, pricing
The Ford F-150 Lightning has been a sales success. With its high-tech EV powertrain and traditional styling, the electric pickup truck combines modern performance and old-school looks. And consumers like that. But the Lightning can also get pretty expensive as options and add-ons stack up.
Because of that, Ford turned to consumers to find ways to combine popular features and more affordable pricing. The result is the new Ford F-150 Lightning Flash ($69,995 MSRP). For comparison, a similarly equipped Lightning XLT would cost nearly $75,000.
To start, the Flash comes with a 320-mile extended-range battery. From there, Ford gave it a technology-focused configuration, with a 15.5-inch touchscreen, an 8-speaker B&O sound system, and a wireless charging pad.
Additionally, the standard Tow Technology package brings a trailer brake controller, trailer reverse guidance, and pro trailer backup assist. A power tailgate adds everyday convenience. Meanwhile, a tailgate step and tailgate work surface make tough jobs a little easier.
Ford’s BlueCruise technology brings hands-free driving for long-range comfort and convenience. On the Lightning Flash, BlueCruise version 1.2 includes Lane Change Assist, which automatically changes lanes when the driver taps the turn signal. There’s also In-Lane Repositioning, which keeps the Flash in its lane and maintains a safe distance from adjacent vehicles.
Is the Ford F-150 Lightning Flash really affordable?
Ford deserves credit for going straight to F-150 Lightning customers and asking what they want. By learning the tech and features that matter most, the company came up with a trim better suited to their needs and budgets. But even then, $70k is a lot of money for a new truck.
The F-150 Lightning Flash is undoubtedly cool, with groundbreaking tech and a sleek appearance. But with the need to periodically recharge, longer trips can be inconvenient. Add in a home charger installation, and for many, gas-powered F-150s might seem like a better bet.
A 2024 F-150 XLT Super Crew with a 3.5-liter EcoBoost V6 and 4WD costs $56,145 (plus destination). While it doesn’t have the futuristic cachet of the Lightning Flash, the ICE-powered F-150 is more than capable and much more affordable.
Or, for the ultimate in value and capability, a 2024 F-150 Super Crew with a 5.0-liter V8 and 4WD goes for $47,865 (plus destination). It’s a traditional pickup with the sounds of an American eight-cylinder engine.
In the end, it comes down to what particular buyers want: the latest tech (at a higher price) or an old-school setup (with substantial savings). For those who can afford it, the F-150 Lightning Flash is a truly modern ride, with technology to spare and emissions-free performance. But for many, an gas-powered truck makes more sense, with its simplicity, brawn, and more reasonable pricing.
The new Ford F-150 Lightning Flash brings consumer-focused features at a reduced price. By researching what Lightning buyers want, Ford designed a trim that combines popular technology and cost savings. Even then, $70k is a lot to pay for a truck. But with plenty of ICE-powered F-150s, budget-focused buyers can go that route, and save even more.