Experts Agree: The Slow Death of the Nissan Titan has Begun
The current generation of the Nissan Titan should end in 2024 or 2025. Nissan hasn’t planned for a replacement, which is probably a good thing. The 2022 Titan was one of the most expensive trucks at the base model while being rated at or near the bottom of most experts’ lists. The 2023 full-size Nissan Titan doesn’t seem to be doing any better.
Why has the slow death of the Nissan Titan begun?
The lack of sales is the simplest reason for Nissan to discontinue its full-size truck. Last year only 15,064 Titan models left dealerships to be put to use by new owners. This was nearly half of the sales from 2021, which reached 27,406. Titan sales figures haven’t been competitive in the market for several years, with 2020 showing 26,441 models sold and 2019 offering a total of 31,514 Titans sold.
How do Titan sales figures compare in the full-size truck market?
Nissan Titan sales figures didn’t even crack the top 15 in the pickup truck market. Considering the Titan competes with other full-size trucks, the paltry numbers are glaring when you see sale figures of:
- Toyota Tundra – 104,246
- GMC Sierra- 241,522
- Ram trucks – 468,344
- Chevrolet Silverado – 523,249
- Ford F-Series – 653,957
Nissan Titan sales for the past four years don’t add up to the Toyota Tundra sales figures from 2022. This is the most significant reason the slow death of the Nissan Titan has begun.
Where does Edmunds rank the Titan?
Among full-size trucks for 2023, the Nissan Titan ranks dead last, according to Edmunds. This organization has rated six of the full-size trucks and listed them from best to worst:
- Ford F-150
- Ram 1500
- Toyota Tundra
- GMC Sierra 1500
- Chevrolet Silverado 1500
- Nissan Titan
“The Titan has a standard V8 engine, a comfortable cabin, and enough towing capacity for most jobs. But it doesn’t have enough personality to make up for the lack of choice in powertrains, features and body styles that rivals offer.” – Edmunds
Kelley Blue Book approaches trucks differently
The Nissan Titan doesn’t crack the top ten list for Kelley Blue Book. This organization puts out the top ten lists like most of us drink coffee in the morning. Still, no version of the Titan hits KBB’s list. The best full-size trucks of 2023, according to KBB, are:
- 2023 Ford F-150 Regular Cab
- 2022 Ford F-150 Super Cab
- 2023 Ford F-150 SuperCrew Cab
- 2023 Ram 1500 Quad Cab
- 2023 Ram 1500 Crew Cab
- 2023 Chevrolet Silverado 1500 Regular Cab
- 2022 Chevrolet Silverado Limited Crew Cab
- 2023 GMC Sierra 1500 Regular Cab
- 2023 Chevrolet Silverado 1500 Double Cab
- 2023 GMC Sierra 1500 Double Cab
- 2023 Chevrolet Silverado 1500 Crew Cab
- 2023 GMC Sierra 1500 Crew Cab
The Sierra Crew Cab receives a KBB expert rating of 4.3, while the 2023 Nissan Titan receives a 4.0 rating. This places the Titan well below the rest of the full-size trucks.
“One big selling point for the Titan is its class-leading 5-year/100,000-mile basic warranty.” – Kelley Blue Book
Does U.S. News offer anything positive for the Nissan Titan
Unfortunately for the soon-to-be dead Nissan Titan, the story is the same when we look at the U.S. News & World Report full-size truck rankings. The list covering 2022 and 2023 tells the same story, with the trucks listed from best to worst as:
- 2023 Ford F-150
- 2023 Ram 1500
- 2022 Rivian R1T
- 2023 Ford F-150 Lightning
- 2022 GMC Sierra 1500
- 2022 Chevrolet Silverado 1500
- 2023 Toyota Tundra
- 2022 GMC Hummer EV
- 2022 Nissan Titan
“The 2022 Nissan Titan sits at the bottom of the full-size truck class largely because of its mixed-bag interior and subpar towing capabilities.” – U.S. News & World Report
The slow death of the Nissan Titan has begun
The end of the Titan is near. This full-size truck has lost any competitive edge, if it ever had one, and is planned to end sometime in 2024 or 2025. Overall, the Titan isn’t a bad truck; it has some redeeming qualities and could be good for some owners.
Next, check out four important factors Consumer Reports says to consider when choosing a pickup truck. Or see the top full-size pickup trucks under $60,000 according to Edmunds in this video below:
