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Heads up, Disney fans. Innovation meets enchantment in the Hyundai Ioniq 5 Disney100 Platinum Concept. This one-of-a-kind collaboration between Hyundai and Disney promises to capture the hearts of children and children at heart. Hyundai “plussed” its all-electric Ioniq 5 crossover with nine features that will transport riders to a world of fantasy and imagination.

Check out these Disney-inspired features in the Ioniq 5 concept

Hyundai Ioniq 5 Disney100 Platinum Concept
Hyundai Ioniq 5 Disney100 Platinum Concept | Hyundai Motor America

The Ioniq 5 Disney100 Platinum Concept is a special version of Hyundai’s flagship EV, the Ioniq 5. This unique vehicle is a collaboration with Walt Disney Imagineering to celebrate the 100th anniversary of the Walt Disney Company. It debuted at the New York Auto Show as part of Hyundai’s 360-degree integrated marketing campaign for the Disney100 celebration.

The Ioniq 5 Disney100 Platinum Concept car has Disney-inspired features sure to make diehards wonder when they can get their hands on one. However, Hyundai has provided a disclaimer stating that “features listed on show car only. Actual production model may vary.”

Here are nine magical features, according to Hyundai:

  • A Gravity Gold Matte exterior color
  • Disney-inspired wheel styles
  • A Disney100 Platinum Edition exterior badging
  • A Disney100 logo embossed on the front seat headrests and center console
  • A Disney100 logo on the floor mats
  • Lamp screens with Disney Sparkle animations across the headlights and taillights
  • Moon-roof etching details with a touch of pixie dust
  • A Disney-themed intro on the interior screen upon turning the car on, which features iconic Disney music, the Disney100 logo, and pixie dust
  • An interior synchronized light show featuring changing light modes

Hyundai hasn’t yet announced when the Ioniq 5 Disney100 Platinum will be available for purchase.

About the latest 2023 Hyundai Ioniq 5

The 2023 Ioniq 5 is an EV built on Hyundai’s Electric-Global Modular Platform (E-GMP). It’s designed for electric vehicles, allowing for a flat floor and long wheelbase, providing more cabin space. The Ioniq 5 has a range of up to 300 miles on a full charge and can charge up to 80% in only 18 minutes using a fast charger, making it convenient for drivers in a hurry to rope-drop their favorite Disney theme park.

The crossover SUV offers two battery sizes: 58 kWh or 77.4 kWh. The larger provides a longer range, ideal for drivers with longer commutes or road trips to, say, Disneyland or Disney World. The Ioniq 5 also has a choice between two drivetrains: rear-wheel drive or all-wheel drive. AWD provides better traction and handling on slippery roads.

Hyundai and Disney’s collaboration honors a century of magic

Hyundai’s partnership with Disney celebrates the Walt Disney Company’s 100th anniversary. The Ioniq 5 Disney100 Platinum Concept car is just one part of the collaboration, which also includes a range of integrated marketing campaigns and exclusive events.

The partnership allows Hyundai to tap into the powerful and positive brand association that Disney holds. By associating itself with the entertainment juggernaut, Hyundai hopes to build brand recognition and attract new customers passionate about Disney and its legacy.

Moreover, the collab allows Hyundai to showcase its commitment to innovation and design — core values of both companies. Hyundai’s technology and sleek design philosophy perfectly fit the Disney100 celebration because they represent the future of mobility and transportation.

Overall, Hyundai’s partnership with Disney is a strategic move that aligns the automaker with one of the world’s most beloved brands. It allows the carmaker to showcase its strengths and values while celebrating a significant milestone in Disney’s history.


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