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July was not a good month for some electric vehicles. Recent sales data on new cars reveals that consumers weren’t buying, and there are several reasons for this. The Mustang Mach-E, Genesis GV60, and Kia EV6 had a particularly bad month, and here’s why.

Mustang Mach-E: down over 20%

The Mustang Mach-E came out with a bang and had several months of stellar sales. That can’t be said for 2023. This year alone, GoodCarBadCar reports it has lost a total of 20.61% of its sales copmared to last year. That’s a hard hit for the Mach-E, and July wasn’t much better. During this month, it went from 4,970 vehicles sold in July 2022 to 3,937. This is a drop of 20.78%.

That’s rather surprising, since it was almost impossible to buy a new Mach-E in 2022. The demand was so high for it that Ford had to release an announcement that it was not available for sale. This was especially true on the Mach-E Premium and California Route 1 trims.

Genesis GV60: down 8%

The GV60 might have the opposite problem of the Ford Mach-E. Where the American-made EV has too many interested consumers, the GV60 has too few. This may have to do with the fact that it’s still a relatively new brand.

Regardless, the sales simply aren’t coming in. In July 2022, the GV60 sold a mere 284 vehicles. As depressing as that had to be for the South Korean automaker, sales dropped to 261. This is a loss of 8.10%.

The year-to-date sales are actually much better, though. In 2022, up to this point, it sold only 517 models. In 2023, this number leaped to 1,581. So while things may not be stellar, they’re definitely looking up.

Kia EV6: up 12% but down overall

The Kia EV6 actually saw growth for the month of July, but the year-to-date sales have fallen so hard that the past month couldn’t make up for the loss. This July, the EV6 sold 1,937 models. This is up 12.88% from July 2022 when it sold only 1,716. 

While this is definitely a step in the right direction, sales have fallen 15.58% this year when compared to 2022. 

It’s kind of surprising that more consumers aren’t falling for the EV6, because you’re not only saving money at the gas pump, you’re also spending less when it comes to basic car maintenance. The average car will cost you around $3,960 over a five-year period to maintain. The Kia EV6 should only set you back $1,120 in comparison. 

This also comes with Kia’s stellar five years or 60,000-mile warranty, depending on which comes first. Is there more to the lack of enthusiasm for this car, though?

Is it because customers aren’t interested?

The lack of sales doesn’t mean that no one wants to buy these vehicles. There are many other reasons behind this that may have nothing to do with a lack of interest.

For example, the auto world is still recovering from the chip shortage. While things are not nearly as bad as they were during the pandemic, we still have a ways to go before we’re back to normal production, and therefore able to meet consumer demand. Then there are other supply chain issues that are still ongoing.

Another factor is that many consumers aren’t ready to make the switch to EVs just yet. Then there are those who are eager to go green and have already done so by purchasing an EV. Others may simply prefer gasoline-powered vehicles, while some drivers have range anxiety. 

Regardless, we’ll just have to wait and see how the coming months go before making a judgment call on whether these vehicles are truly performing badly, or if July was just an off month.


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