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The midsize three-row SUV vehicle segment is on fire. Several automakers are currently producing competitive midsize three-row SUVs. Toyota’s newcomer, the Grand Highlander, is one of the fastest-selling new vehicles on the market. The Mazda CX-90 is another exciting model in its segment. Kia’s Telluride once dominated the space. Now, newcomers are on its tail. It’s time for the 2024 Toyota Grand Highlander, 2024 Kia Telluride, and 2024 Mazda CX-90 midsize three-row SUV comparison.

2024 Toyota Grand Highlander sales are booming

A white 2024 Toyota Grand Highlander midsize three-row SUV is driving on a snowy road.
The 2024 Toyota Grand Highlander | Toyota

Toyota knows how to create a popular SUV nameplate. After building plenty of consumer anticipation at several auto shows, the Grand Highlander is finally here, and it has taken off running from a sales perspective. Both the Grand Highlander and its hybrid variant were among the fastest-selling new vehicles of August. What does that mean? Drivers can’t get their hands on a new Toyota Grand Highlander fast enough.

Starting MSRP$43,070
Base Engine 2.4-Liter Turbocharged Four-Cylinder
Power Output265 Horsepower, 310 LB-FT of Torque
MPG21 City, 28 Highway
2024 Toyota Grand Highlander specs.

The Grand Highlander has a roomy third row, plenty of cargo space, and a quality interior. It’s essentially a larger Highlander, which is exactly what many drivers are looking for.

The 2024 Mazda CX-90 is a competitive option

A red 2024 Mazda CX-90 midsize three-row SUV is driving on the road.
The 2024 Mazda CX-90 | Mazda

Toyota isn’t the only Japanese brand getting in on the three-row fun. Mazda is producing an exciting new three-row SUV closely related to the CX-9 midsize SUV. The 2024 Mazda CX-90 is a sporty family SUV emphasizing performance and style.

Starting MSRP$39,595
Base Engine 3.3-Liter Turbocharged V6
Power Output280 Horsepower, 332 LB-FT of Torque
MPG24 City, 28 Highway
2024 Mazda CX-90 specs.

Mazda’s CX-90 has great handling, a refined cabin, and an impressive powertrain. Furthermore, it’s certainly one of its segment’s sportiest, most luxurious options. Though many of the best CX-90 features are reserved for upper trims, the midsize three-row SUV still delivers plenty of value for the money.

Kia makes the most popular midsize three-row SUV

A blue 2024 Kia Telluride midsize three-row SUV is parked.
The 2024 Kia Telluride | Kia

One midsize three-row SUV gets more attention than any other model in its segment. The Kia Telluride has only been around for four model years, but it has effectively changed the automotive landscape thanks to its amazing standard features and value. The Telluride’s affordability and power are two of the reasons why it’s at the top of the heap in the eyes of many consumers.

Starting MSRP$35,990
Base Engine 3.8-Liter V6
Power Output291 Horsepower, 262 LB-FT of Torque
MPG20 City, 26 Highway
2024 Kia Telluride specs.

When it comes to family SUVs, Kia’s midsize model checks all the boxes. It delivers quality for a price that’s hard to beat, which is why it has become so wildly popular.

2024 Toyota Grand Highlander vs. 2024 Mazda CX-90 vs. 2024 Kia Telluride

Midsize Three-Row SUV2024 Toyota Grand Highlander 2024 Mazda CX-90 2024 Kia Telluride
Starting MSRP$43,070$39,595$35,990
Base Engine 2.4-Liter Turbocharged Four-Cylinder 3.3-Liter Turbocharged V63.8-Liter V6
Power Output265 Horsepower, 310 LB-FT of Torque 280 Horsepower, 332 LB-FT of Torque 291 Horsepower, 262 LB-FT of Torque
MPG21 City, 28 Highway24 City, 28 Highway20 City, 26 Highway
2024 Kia Telluride specs.

Of all three midsize-three row SUVs listed, the Telluride is the most affordable. The CX-90 is the most powerful. If last month’s sales are any indication of the Grand Highlander’s sales future, the new SUV will continue to rise in popularity as the year comes to a close.

It’ll take some time to tell which SUV is the best for the money as the Grand Highlander and CX-90 age. That being said, Toyota’s model has the highest likelihood of dethroning the Kia Telluride because of the brand’s strong reputation for reliability.