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The Ford Mustang Mach-E is leading the charge for the Blue Oval’s portfolio of electric vehicles. It is the first of many fully-electric vehicles from Ford. The Mach-E nameplate has already made a huge impact on the market, but it has plenty of growing to do. Will new price cuts make the small electric SUV more popular?

How much does the 2023 Ford Mustang Mach-E cost?

A red 2023 Ford Mustang Mach-E small electric SUV is parked.
The 2023 Ford Mustang Mach-E | Ford

Electric vehicle prices have risen and fell in recent months. Tesla reduced its prices, effectively waging a price war on competitors like Ford and General Motors. General Motors may not have an answer to the Tesla Model Y yet, but Ford isn’t going down without a fight.

The Blue Oval is reducing Mach-E prices so the EV can remain competitive following Model Y price cuts. As a result, the base model Mach-E Select is more affordable than it has been in months.

The 2023 Ford Mustang Mach-E Select RWD starts at $42,995. Its price was reduced by $3,000. If you apply federal electric vehicle tax incentives ($3,750 is applicable), the Mach-E Select’s price is closer to $39,245. So, Ford’s electric SUV has a starting price under $40K after tax credits. This is great news for fans of the EV that were hoping for a price drop. The question is, do these new price reductions make Ford’s small electric SUV worth getting?

Should you get a 2023 Ford Mustang Mach-E?

The Ford Mustang Mach-E makes 266 horsepower and 317 lb-ft of torque. The Mach-E gets around 250 miles of standard driving range following a range boost. It’s praised for its quick acceleration, attractive exterior design, and refined interior. U.S. News & World Report calls it the third-best electric SUV.

The small electric SUV comes standard with a soft-vinyl wrapped steering wheel, a wireless charging pad, and one-pedal drive mode. It also includes Ford Active X seating material, 12-volt powerpoints, and a 10.2-inch digital instrument cluster. The EV features a standard individual tire pressure monitoring system, evasive steering assist, and heated LED turn signal mirrors.

Ford’s electric Mustang provides plenty of value for the money. One of the main reasons that consumers are afraid to purchase EVs is because of their reliability. Most popular electric vehicles have encountered problems with battery overheating and other mechanical issues. Before the Mach-E becomes ubiquitous, it’ll have to prove that it’s reliable enough for the average consumer.

Ford and the electric vehicle price war

A blue Ford Mustang Mach-E small electric SUV is driving on the road.
The 2023 Ford Mustang Mach-E | Ford

It’s no secret that Ford is battling it out with Tesla, GM, and other companies to secure as much EV market share as possible. Thus far, Tesla seems almost untouchable in terms of sales and popularity. Ford’s small electric SUV has what it takes to become one of the most popular vehicles in its segment, and the world, over time.

The Ford Mustang Mach-E may not be at every stoplight and on every street corner today, but it could rapidly rise in popularity. The race to create the most popular electric vehicle nameplate has begun, and Telsa is in the lead. Will the Mach-E turn the tide of the battle for Ford, or is its reliability too big of an issue for the EV to become more popular?


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