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America’s most popular electric vehicle just got more affordable. The clean energy and electric vehicle company recently reduced the prices of its EVs across the board. So, how much does the Model Y cost now, and why is Tesla reducing prices yet again?

The 2023 Tesla Model Y is surprisingly affordable

An orange 2023 Tesla Model Y small electric SUV is driving on the road.
The 2023 Tesla Model Y | Tesla

The Tesla Model Y is known for being many things. Cheap isn’t one of ’em. Tesla’s small electric SUV is considered a luxury model by many critics and experts because of its features and pricing. Now, it’s directly competing with more mainstream models following a steep price reduction. The 2023 Tesla Model Y now starts at under $50K for the first time in months.

The Long Range and Performance configurations were the only versions of the small electric SUV that were available in the U.S. for a long time. The base model Tesla Model Y has resurfaced after a long hiatus on the automaker’s website. It starts at $49,990 before fees and incentives.

The website claims that the Model Y could be eligible for a $7,500 federal electric vehicle tax incentive in some states. If the credit were to be applied, the Model Y’s starting price would be closer to $42,290. The average new mainstream small electric SUV ranges between $40,000-$45,000.

The 2023 Hyundai Ioniq 5 is currently one of the Model Y’s greatest rivals in America. It starts at $41,450 and is not eligible for EV tax incentives at the moment. The Ioniq 5 Limited configuration is the best matchup for the Model Y in terms of performance and capability. It starts at $52,600.

Why is the Tesla Model Y suddenly so affordable?

A gray 2023 Tesla Model Y small electric SUV is driving on the road.
The 2023 Tesla Model Y | Tesla

The availability of the base model Model Y is a huge development for Tesla. The question is, why bring it back if the EV was already a sales success? It may seem like a no-brainer for consumers, but many Tesla investors worry that the brand’s price reductions will cut profit margins. Tesla stock is notoriously volatile, and its trend can change with the wind. Price reductions are likely to be impactful when the market reopens.

The Model Y’s new affordable pricing may not make sense to some investors, but there are potential reasons for reducing the prices of Tesla EVs. The main reason is that competition is clearly heating up. Tesla remains the champ in the EV space, but it is no longer undisputed. Legacy automakers are on its tail and pouring billions of dollars into the creation and production of new electric vehicle platforms. The Model Y just became more affordable because Tesla needs to maintain its competitive edge to continue to dominate the market as rivals emerge.

Tesla’s future is almost blindingly bright

A blue 2023 Tesla Model Y small electric SUV is driving on the road.
The 2023 Tesla Model Y | Tesla

Elon Musk’s business acumen has come into question many times in 2023 in the court of public opinion. Regardless of what the masses think of Elon, Tesla remains a giant in the electric vehicle space, and it is positioned to become even more profitable over time. Popular investors like Cathie Wood are betting big on the company despite the rollercoaster of a year that it has been having.

Tesla still has a few ingredients missing from the ultimate recipe for complete market dominance, but a hatchback and pickup truck have been teased. Tesla’s affordable hatchback model and electric pickup truck could be the nail in the coffin for some of its rivals. Tesla’s future is bright as long as it can follow through on promises to consumers and investors.


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