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The automotive industry is on the cutting edge of technology, and the 2023 Genesis GV80 shows it’s also a leader in automation. A recent tech experience study named the Genesis GV80 a top model in the luxury midsize SUV segment. But that’s not all. Genesis also won in overall innovation among premium brands, burnishing its reputation as a leader in car technology.

What is the J.D. Power 2023 U.S. Tech Experience Index (TXI) Study?

The J.D. Power TXI Study is an annual benchmark that evaluates the user experience with new vehicle technology, highlighting the most advanced and user-friendly features. This study is helpful to automakers and consumers because it highlights which vehicles provide the best tech experience.

For this yearly study, J.D. Power surveys thousands of vehicle owners across the United States. They evaluate their experiences with various vehicle technologies, including advanced safety features, infotainment systems, and driver’s aids. J.D. Power then analyzes the data to provide an overall view of the automotive technology landscape.

Genesis’s win in the front cross-traffic warning feature category underscores the brand’s commitment to enhancing driver safety and overall vehicle experience. Now, let’s dive deeper into what makes the 2023 Genesis GV80 a standout in advanced safety features and active driving-assistance systems.

What are the high-tech safety features of the 2023 Genesis GV80?

Interior of a fully loaded 2024 Genesis GV80, an award winner for high-tech safety features
2024 Genesis GV80 | Hyundai Motor Company

The 2023 Genesis GV80 has a deep layer of advanced safety features and driver-assistance systems designed to prevent collisions. Standouts include:

  • Front cross-traffic warning: The feature that earned the GV80 accolades in the TXI Study, this system uses sensors and cameras to detect oncoming traffic when the SUV pulls out of a parking space or driveway. It alerts the driver to potential hazards, reducing the risk of crashes.
  • Highway Driving Assist II: This system, which improves the criticized Highway Driving Assist, combines adaptive cruise control and lane centering to provide a semiautonomous driving experience on the highway. It can adjust the GV80’s speed and steering to maintain a safe following distance and stay within the lane.
  • Blind-spot collision avoidance assist: This feature helps prevent accidents by monitoring blind spots and providing visual and audible warnings if another vehicle is detected in the blind spot. It can also intervene with steering to keep the SUV in its lane.
  • Adaptive cruise control with machine learning: The GV80’s adaptive cruise control system uses machine learning to adapt to driving styles, making commutes more comfortable and efficient.

Those features are just a glimpse of the tech in the 2023 Genesis GV80 that enhances safety and the driving experience.

The 2024 Genesis GV80, GV70, and GV60 just won IIHS Top Safety Pick+ awards

In addition to receiving the J.D. Power TXI Study accolades, Genesis earned IIHS Top Safety Pick+ awards for its 2024 GV80, GV70, and GV60 luxury SUVs.

The Insurance Institute for Highway Safety (IIHS) conducts rigorous crash tests and evaluates safety features to determine car safety performance. Top Safety Pick+ is the IIHS’s highest honor. It signifies a vehicle excels in crashworthiness and crash avoidance categories.

IIHS test results for the 2024 Genesis GV80, GV70, and GV60 are already in. The three luxury SUVs demonstrated an ability to protect occupants in various crash scenarios.

Ultimately, the GV80’s success in the J.D. Power tech study and Genesis’s latest IIHS awards show the South Korean automaker’s efforts to improve passenger safety are paying off.