Toyota has a serious reputation. But how have Toyota cars drawn such a massive following of loyal customers year after year? Both new and used Toyotas are some of the most sold cars around. So what’s so great about Toyota cars? Key areas like reliability and a high resale value earn awards for models like the Toyota Prius hybrid car or the benchmark Toyota Avalon sedan. But that’s just a piece of the big picture.
Toyota cars have earned a quality award from J.D. Power every year for the last two decades. This title is awarded to brands with the fewest problems per 100 vehicles in the first 90 days of ownership. In addition to initial quality, however, Toyota also earns high reliability ratings for nearly every model across the lineup.
Both new and used Toyotas are known to be reliable. This is one of the primary reasons that Toyota cars attract so many buyers. Some of them have been lifelong loyalists, while others are leaving their lemon behind and leaning toward this Japanese carmaker’s reputation for reliability.
High resale value
According to Business Insider, Toyota has the highest resale value of any current carmaker. In fact, they site data from iSeeCars.com that Toyota produces “cars that depreciate only 42.3% on average after five years of ownership. This is lower than the overall average of 49.6%.”
The Business Insider article one of many instances in which Toyota has received accolades for its high resale value. The 2020 Toyota Avalon sedan earned the ‘Best Full-size Car Award’ from Kelley Blue Book. Plus KBB awarded the Lexus GS and Lexus ES won the best resale value awards for their respective classes. On top of that, the Toyota Prius won the resale value award for ‘Best Hybrid Car.’ You get the picture.
The first mainstream hybrid–ever
One of the coolest things about Toyota cars and a part of their strong history that makes them so great is the Toyota Prius hybrid car. In addition to boasting good reliability and high resale value, the Prius was the first mass-produced hybrid car ever. Though skeptics abound, the Toyota Prius hybrid car is still to this day propelling the auto industry into the future––no pun intended.
According to Wikipedia, the Prius entered the mainstream market in Japan in 1997. Since then, this hybrid has been ahead of the pack in many ways. Hybrid technology and innovation is just one of them.
The most sold car on earth
Toyota’s reliability and high resale value alone are compelling reasons for loving Toyota cars. However, this brand also boasts the production of the most sold car on earth. Forbes backs up the claim in their article about the world’s best-selling cars.
To date, the Toyota Corolla has sold more units than the Toyota Prius hybrid car. It’s also sold more models than the award-winning Toyota Avalon. In fact, the brand writes that this Toyota car is one in every 5 vehicles sold.
What’s so great about Toyota cars?
So what is it? It’s definitely high resale value as well as a good reliability. This simplicity and precision with which Toyota Motor Sales engineers it’s products. From the top-tier luxury hybrid Lexus like the LC 500h to the new TRD Toyota Avalon sedan, Toyota stands out among many others.