What Does ‘Gazoo Racing’ Actually Mean?
Today, āGazoo Racingā is the umbrella name for all Toyotaās racing activitiesāincluding NASCAR and F1. But just over 15 years ago, Gazoo was the URL of a little-known car auction website. What happened in between? One of the most fascinating reinventions of an automobile company in recent history.
By the 2000s, Toyota had cancelled the Supra and had no new RWD sports car on the horizon. It still had an F1 and NASCAR team. But that technology was so far from the cars Toyota actually sold, that those teams were just a rapid badge delivery system.
One day, heir to Toyota and company Vice President, Akio Toyoda, was talking with the head test driver. Hiromu Naruse has more hours on the NĆ¼rburing than any other Japanese driver and the lofty title of Toyota Master Driver. He told Akio that he had no right making decision for a car company when he didnāt even know how to drive a car on a track. And he offered to teach the younger man.
After enough lessons, Akio entered a used Yaris in a race in Japan. And he finished third. He and Naruse found a core of motorsports enthusiasts inside Toyota, so Akio approached the board and asked about a āToyota Factory Worksā racing team. They said no.
This is where things get interesting. Akio and Hiromu Naruse flew to Germany, bought a pair of uses Lexus cars, and on a limited budget built them out as race cars. Then Akio entered the 24 Hours of NĆ¼rburingāunder the alias Morizo Kinoshita. Thatās right, they slapped together a used race car and entered one of the most difficult races on the planetāin secret.
So what about a sponsor? The board had forbid Akio from using the Toyota name or racing colors. So he did the cars up in black and white and plastered Gazoo.com on the side.
See, Gazoo.com was Akioās side project. It was a used car sales website, and one of the early ones in Japan featuring images of every vehicle. āGazoā is Japanese for āimage,ā and I imagine the url with just one āoā was already taken.
So how did Gazoo Racing go from a ragtag, undercover outfit to all of Toyota racing? After Akio and Naruse managed to finish the 24 hour race on their first try, the company brass listened up. Toyota finally greenlit the Lexus LFA as its flagship RWD sports car. Gazoo racing took the LFA to the NĆ¼rburing every year from 2009 to 2012, using the endurance race to collect data and fine tune the production version.
In 2009, Akio became Toyotaās President. He pushed for more affordable RWD sports cars and we got the 86, then the reincarnated Supra. Special Editions carried the Gazoo Racing (GR) badge. And as enthusiasts became more familiar with Gazoo, it made sense to make it the umbrella for all of Toyotaās renewed racing efforts.
You can hear Akio describe his undercover NĆ¼rburing run in the video below: