1955 Ford Thunderbird
Sedans & Coupes

Is Ford Bringing Back The Thunderbird?

Last week Ford filed for the Thunderbird name with the US Patent and Trademark Office. While some would explain it is only to protect Ford from losing it, with trademark law you have to use it or you lose it. You can’t just own a trademark without actually putting it into, in this case, a …


Why the Retro Ford Thunderbird Failed

Ford revived the iconic Thunderbird in 2002, but unlike the original Thunderbird, it didn’t take off. Although fans of the brand name are trying to get Ford to revive it again, that retro Thunderbird failed for many reasons. Here’s why it happened according to Doug DeMuro. The Thunderbird’s Interior Despite sporting a hefty price tag that’s …