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The Lamborghini Urus is iconic for more reasons than one. It is arguably the most impactful luxury vehicle of the last decade. Though Urus models are inherently uncommon, the SUV nameplate is breaking sales records for the legacy Italian automaker. Lamborghini has changed expectations for luxury SUVs. But is the most expensive SUV of 2023 coming for its throne?

What is the most expensive SUV of 2023?

A gray Ferrari Purosangue midsize SUV is parked.
The Ferrari Purosangue | Ferrari

The most expensive SUV on the market in 2023 is the Ferrari Purosangue. The Purosangue is a performance SUV that exists to rival models like the Urus, Aston Martin DBX707, and other elite SUVs. Its starting price is sky-high, but its performance specs are incredible.

Starting MSRP:$398,350
Engine:6.5-Liter V12
Power Output:715 Horsepower, 528 LB-FT of Torque
0-60 MPH Time:3.2 Seconds (Estimated)
Top Speed:193 Miles Per Hour
2024 Ferrari Pursoangue price, specs.

Ferrari’s new SUV is the most expensive of its kind. It costs $24,000 more than the 2023 Rolls Royce Cullinan. Additionally, the Purosangue costs $132,379 more than the 2023 Lamborghini Urus Performante.

3 most expensive SUVs of 2023

  1. Ferrari Pursoangue ($398,350)
  2. Rolls Royce Cullinan ($374,000)
  3. Lamborghini Urus Performante ($265,971)

Ferrari Pursoangue vs. Lamborghini Urus: Expensive SUV battle

A gray Lamborghini Urus performance SUV is parked in the rain.
The Lamborghini Urus | Lamborghini

The Ferrari Purosangue and Lamborghini Urus are bound to be compared since Ferrari and Lamborghini have been rivals for nearly sixty years. The two automakers have battled at the top of the luxury performance niche, producing some of the most iconic vehicles of all time. However, this is the first time the pair are competing in the SUV segment.

Luxury Performance SUV2024 Ferrari Purosangue2023 Lamborghini Urus Performante
Starting MSRP:$398,350$265,971
Engine:6.5-Liter V124.0-Liter Twin-Turbocharged V8
Power Output:715 Horsepower, 528 LB-FT of Torque 657 Horsepower, 627 LB-FT of Torque
0-60 MPH Time:3.2 Seconds (Estimated)3.1 (Approximate)
Top Speed:193 Miles Per Hour 190 Miles Per Hour
2024 Ferrari Purosange specs (L), 2023 Lamborghini Urus Performante specs (R).

There are a few obvious differences between the two SUV models, as seen in the specs above. Ferrari’s SUV makes much more horsepower than the Urus Performante and uses a larger engine. The Urus Performante produces more lb-ft of torque.

Ferrari’s SUV has a slightly higher top speed. Both SUVs are astoundingly quick. Additionally, they’re both equally as expensive as they are fast, but the Purosangue’s price almost makes the Urus Performante seem like a deal. The harsh reality is that most gearheads and auto enthusiasts won’t get the chance to drive either SUV, but they sure do give average drivers something to dream about.

Is there room for multiple super SUVs in the industry?

A yellow Lamborghini Urus performance SUV is parked.
The Lamborghini Urus | Lamborghini

There are bitter rivals in the automotive industry, but high-performance cars and SUVs can coexist. There’s such a stark contrast between the Purosangue and Urus that consumers may actually never choose between the two. That said, these two SUVs are destined to be compared side by side as the next chapter in the history of both Italian brands.

The most expensive SUV may not even be the most appealing of the two to some drivers. The Urus may have paved the way for the 2024 Ferrari Purosangue, but both SUVs can occupy lanes of their own without cutting the other off.


3 of the Most Expensive SUVs for 2023