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Increasing prices aren’t stopping the Ford Maverick from flourishing. Demand is still out of control as Ford tries to pump the brakes. Even though the 2024 Ford Maverick already received a price hike for the new model year, it’s getting more expensive, again. 

How much does the 2024 Ford Maverick cost? 

The 2024 Ford Maverick Hybrid on display
2024 Ford Maverick Hybrid | Ford

The 2024 Ford Maverick XL starts at $23,815. This is a $415 price increase over the original $23,400 MSRP for the year. 

Adding the $1,595 destination fee brings the price up to $25,410. The top-spec Ford Maverick Lariat model takes the price up to $36,450 with the destination charge included.

This price increase may seem small, but changes have been building up. The 2020 Maverick started at $19,995 to provide an affordable vehicle that started under $20,000. 

The $1,495 destination fee brought the price up to $21,490. So, in roughly two years, the Maverick has increased by $3,920. 

Plus, the hybrid engine used to be standard, but now you can upgrade to it for $1,500. So, the Maverick Hybrid has increased by $5,420. If this trend continues, then who knows how expensive the Maverick will be by 2026? 

The 2024 Ford Ranger starts at $32,565 and the $1,595 destination fee increases the price to $34,160. Upgrading to a larger truck in the lineup is still pretty expensive. 

Ford noted that the Maverick price increase is related to mid-year competitive pricing actions that took effect on December 15, 2023. 

But luckily Ford is honoring price protection for model fleet, retail, and demonstrator orders signed and dated before December 14, 2023, and received by Ford Motor Company on or before December 20, 2023. 

The 2024 Maverick has carryover engines. The standard turbocharged 2.0-liter four-cylinder engine cranks out 250 hp and 277 lb-ft of torque. 

This engine can be paired with AWD and the tow package to tow up to 4,000 lbs. It gets an EPA-estimated 23 mpg in the city and up to 30 mpg on the highway. 

The Maverick Hybrid pairs a 2.5-liter four-cylinder engine with a battery pack and an electric motor to generate 191 hp and 155 lb-ft of torque. 

It can’t be paired with AWD and tows up to 2,000 lbs. It gets an EPA-estimated 33 mpg on the highway and up to 42 mpg in the city.