The 2021 Ford Bronco has been red-hot since its debut a few years back. Journalists are already raving about the model, and Ford is struggling to keep up with demand. So much so, that the brand has begun selling off test vehicle inventory to help meet demand. Additionally, the Bronco is also one of the vehicles hit hardest by the semiconductor shortage. This issue delayed production significantly.
The Ford Bronco is a hot commodity
However, that has done little to temper demand for the new off-roader. The vehicle has been a topic of discussion both in and out of the off-road community since it was teased some years ago. After all, the new pony car from Ford is one of the first real challengers to the long-standing Jeep Wrangler dynasty. Moreover, people should be excited. I mean, look at it!
Modern vehicle design can be a controversial thing, and journalists like myself love to debate its pros and cons. In the case of the Ford Bronco, the design has been received as a smash hit. The vehicle manages to pack plenty of useful features onto the exterior without appearing overly aggressive or over-styled. Inside, the story is much the same. The Bronco packs a cornucopia of useful features into a variety of packages, sure to please consumers.
Ford is struggling to meet demand
It’s because of these factors, coupled with the insane hype around the vehicle, that Ford has struggled to meet the demand for the new off-roader. As discussed above, production delays haven’t helped. The semiconductor shortage practically kneecapped production of some new Ford models, the Bronco included. At the brand’s Michigan assembly plant, Ford Bronco production was stopped entirely for a while.
Delays like this are what has led to an insane markup on new models. Not from dealers, but from private parties. Take a look at eBay Motors. There’s several Ford Broncos listed for well above sticker price. One is even listed for a whopping $102,000. Now, this could be because of the claimed build date listed in the description. The vehicle is supposedly slated for August production, which would make it one of the faster ways to get ahold of the hot new off-roader.
It’ll be a long time before the market calms down
Regardless, it’ll be some time before the market calms down on these. The chip shortage, combined with the production delays, as well as the utterly rabid demand for these models means it’ll be a while before you can just walk into a dealership and get a new Bronco. Frankly, you’d have better luck trying to get an old one. For the price of that eBay listing, you could have yourself a perfectly resto-modded Ford Bronco with all the modern features of a newer one and the charm of the iconic off-roader rolled into one. New or old, it’s safe to say that the Bronco will stay a hot commodity for quite some time.