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There could be some trouble brewing in the Chevrolet truck family. Things are going in different directions for the Chevy Silverado and its smaller sibling, the Chevy Colorado. We hope that these trucks aren’t fighting, but the 2023 Chevy Silverado and 2023 Chevy Colorado don’t have the same levels of success.

2023 Chevy Silverado vs. 2023 Chevy Colorado

The 2023 Chevy Colorado parked near a home
2023 Chevy Colorado | Chevrolet

For some reason, the 2023 Chevy Colorado isn’t keeping up with the much larger 2023 Chevy Silverado. But both trucks are solid options to consider, with plenty of towing capacity, modern tech, and stout off-roading enhancements.

But the Colorado feels newer since it received a total refresh in 2023. The Silverado 1500 has received mid-cycle updates but remains part of the fourth generation that was launched in 2019. Being newer isn’t helping the Colorado, though.

In the first three quarters of 2022, the Colorado managed to sell 68,595 models. During the first three quarters of 2023, it has only moved 58,685 units. This represents a 14.4% sales decrease year over year.

During the first three quarters of 2022, the Silverado sold 374,47 units, and during the same time period in 2023, it moved 403,403 trucks. That’s a sales increase of 7.2% year over year.

So, why is the Colorado losing sales as the Silverado increases? We could say that the Colorado isn’t able to battle the Toyota Tacoma with its 179,681 sales to date.

However, it’s an excellent competitor, and the Silverado still lags behind the F-150 and its 573,370 sales for the year. At least the Silverado is gaining on the competition.

Also, the 2023 Colorado is all new, while the 2023 Tacoma is quite dated. The Colorado managed to kick off the new generation before the Tacoma.

Is the Silverado more reliable than the Colorado?

Yes, the 2023 Chevy Silverado is more reliable than the 2023 Chevy Colorado, but not by much. We hypothesized that the Colorado might be losing sales due to its reputation for not being the most reliable option.

However, J.D.Power gave the 2023 Colorado a reliability ranking of 85 out of 100, which is really good. Scores between 81 and 90 are above average, and scores between 91 and 100 are best.

The 2023 Silverado is a few points ahead with a score of 87. While being ahead with three points is an excellent achievement on this scale, both trucks are in the same bracket.

You can expect the average Colorado model to reach 250,000 miles, but it’s not uncommon to make it past 300,000 miles with regular care. The average Silverado should make it between 250,000 to 300,000 miles as well.

Is the Silverado bigger than the Colorado?

The 2023 Chevy Silverado parked near water
2023 Chevy Silverado | Chevrolet

Yes, the 2023 Chevy Silverado is a full-size truck, and the 2023 Chevy Colorado is a mid-size truck. The Colorado is 213.2 inches long and 74.9 inches wide. The Silverado is 242.4 inches long and 81.24 inches wide.

When properly equipped, the Silverado 1500 can tow up to 13,300 lbs and carry a payload of up to 2,290 lbs. The Colorado can tow up to 7,700 lbs and can carry a payload of up to 1,684 lbs.

We would suggest that people pass on the Colorado because they need more truck, but the Tacoma is miles ahead and can only tow up to 6,800 lbs.

Why do you think the Silverado is growing its sales while the Colorado is in decline? Let us know in the comments below!