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Ford, listen to us. We get it. Sedans and trucks make more money. The Mustang is an Icon. EVs are the future. But please, for the love of all that is holy, bring the foreign-market Ford Taurus to America. We need this car. We deserve this car. And with looks like these, it’s hard to imagine not selling this new Ford car in America.

2024 Ford Taurus is a new Ford car taht won't be sold in America
2024 Ford Taurus | Ford Global

The 2024 Ford Taurus is the car Ford should sell in America

We’re living in a time of resurrected nameplates. Whether it’s the Chevy Blazer, the Ford Bronco, or now, rumors of a new Ford Capri, what is old is new again. The 2024 Ford Taurus should be next.

We know that Ford has remained committed to not selling cars in America. But with Gen Z favoring Toyota Camrys over the raft of oversized SUVs and overpriced electric cars on the market today, doesn’t it make sense for Ford to offer a similar competitor?

The Honda Accord is better than ever, with hybrid power and looks that blend Audi with Mustang to create something genuinely stunning. The latest Hyundai Sonata takes the modern elegance of Lucid and pairs it with the raucous accents of the Elantra N for a look that is equal parts upscale and aggressive.

And then there is this 2024 Ford Taurus. Next to these efficient, affordable, and stunning sedans, the new Taurus fits right in. From the front, there is a hint of Audi e-tron GT with a wide, hexagonal grille. Even the LED headlights have a bit of Audi “Matrix” in them.

The lower grille, meanwhile, looks like it was plucked directly from the front of an AMG E63, a car that looks good from almost any angle.

2024 Ford Taurus
2024 Ford Taurus | Ford Global

Around back, the main taillights are a nod to the Mustang lineup, with three spaced LEDs at each corner. The light bar across the trunk is fine, but the integrated center taillight is a bit of a strange decision.

With a high trunk line and generally subtle curves, the 2024 Ford Taurus looks a lot like a modern luxury car. However, in its home market, it sells for roughly $25,000, putting it directly alongside the Sonata, Camry, and Accord.

Inside the new Ford car America isn’t getting

Even more depressing is how good the 2024 Ford Taurus cabin looks. With a dual-panel digital dash, the instrument cluster is an eight-inch display while the center screen measures over 13 inches diagonally.

Photos indicate two-tone seating options with suede and leather inserts, and we can only infer that heated and ventilated seating is available based on previous Fusion and Taurus models.

2024 Ford Taurus interior
Interior of the 2024 Ford Taurus | Ford Global

Under the hood

Powered by a 2.0-liter Ford EcoBoost engine, the 2024 Ford Taurus makes 240 horsepower and 252 pound-feet of torque, according to Ford Authority. That’s the same figure as the last four-door sedan Ford sold in America, and would give the brand a platform for hybrid and EV capability in the near future.

Ford, please sell this car in America

We realize this is probably a lost cause. But despite Ford’s commitment, other brands are proving that sedans aren’t dead just yet. It’s time for the Ford Taurus to come back to America, and the latest model proves it.

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