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The electrification revolution is well underway: over 5% of vehicles sold in 2022 were EVs. But many drivers suffer range anxiety, often because of a few planned long road trips every year. I believe EV automakers should include a couple of ICE rentals every year, with the purchase of every new EV. This incentive alone could revolutionize auto sales.

Drivers canā€™t just ā€œget overā€ range anxiety

White Nissan Leaf EV parked at a dealership, charging.
Nissan Leaf SV | Pat Greenhouse/The Boston Globe via Getty Images

Range anxiety is real. Because EVs take a long time to charge, buying a vehicle with a short range can really cramp your style. Many automakers have addressed this problem with long-range variations of popular EVs. The 2023 Hyundai IONIQ 5 will max out at 303 miles and the Tesla Model S ā€œLong Rangeā€ may be able to go up to 405 miles.

But there are two major problems to this approach: Lithium costs money, these EVs with oversized battery packs cost extra. And even if you have 300 miles of range, a 900-mile road trip will require at least two full charge-ups, and those eat into your driving time.

EV fans point out that 90% of the average automobile trip is under 20 miles and some even say we need to ā€œget overā€ range anxiety. But those few long-distance road trips we take each year are to see loved ones or to head out on a long-awaited vacation. Cutting them out of our year is not really an option.

A couple of ICE rentals a year could meet many driversā€™ needs

White Kia rental car driving out of a Hertz branch.
Hertz | Cindy Ord/Getty Images

If your commute isnā€™t too long, EV range might not be a problem day to day. But if you take long road trips during vacations or holidays, an EV might not cut it. An ICE is still a great option for a road trip, and some EV owners even rent them for long trips.

If an automaker offered to lend EV buyers an ICE when they need it, they might have a lot more customers. This would be especially easy for automakers that offer both ICEs and EVs. Take Ford for example. If Ford wanted, it could offer Mustang Mach-E buyers a Taurus at a discounted or free rental price.

If no automakers are interested in such a perk, dealerships located in rural areas might take the initiative. A dealership with a selection of used cars, ready to lease, could easily offer a loaner to EV customers.

Some electric-only vehicle companies even have deals with rental companies. For example, both Polestar and Tesla have sold many vehicles to Hertz. In their next contract, either manufacturer could request a low Hertz rental rate for EV owners.

EV sales are on the rise

A potential customer buying a vehicle at a dealership.
Car dealership | J. Conrad Williams Jr./Newsday RM via Getty Images

According to the Toledo Blade, 5.6% of all vehicles sold in 2022 were EVs. And that might not sound like much. But consider that back in 2019, only 1.4% of all vehicles sold were EVs. EV sales are definitely on the rise, but they still donā€™t solve 100% of many folksā€™ vehicle needs.

If automakers offered a couple of ICE rentals per year to every new EV buyer, they might speed up the adoption rate. Such a move would also show real understanding of the needs of the average driver.

Next, read about a possible alternative to the combustion ban or see the latest news on EV tax credits in the video below: