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You aren’t alone if you’ve considered buying a 2023 Ford F-150 truck. F-Series pickups have been the most popular vehicle in America for a long time. The F-150 is the most versatile of the bunch, and many people drive them for various reasons. We expect that trend will continue for another year with the 2023 model, but why? Here are three reasons the 2023 Ford F-150 will remain America’s favorite truck for another calendar year.

Gas, hybrid, or electric 2023 Ford F-150

America's favorite truck is the 2023 Ford F-150.
2023 Ford F-150 Rattler | Ford

The first reason the 2023 Ford F-150 will remain America’s favorite truck is that it’s available as a gas-only, hybrid, or electric pickup. Many features and performance metrics stay the same regardless of your choice. As a result, buyers can choose their desired configuration, complete with fuel economy and how much they’re willing to pay.

Non-electric powertrains are plentiful, with seven different options available. They range from a 3.3-liter V6 to a Raptor R-specific supercharged 5.2-liter V8 making 700 horsepower and 640 lb-ft of torque. Additionally, the hybrid powertrain is a Ford PowerBoost unit that combines a turbocharged 3.5-liter V6 with an electric motor and battery pack to produce 430 hp and 570 lb-ft.

Then, there’s the popular new all-electric 2023 Ford F-150 Lightning. As the only fully-electric full-size pickup from Ford, it’s constantly sold out. However, buyers who get their hands on one love it. It’s got five trims to choose from and a 452 horsepower engine that also makes 775 lb-ft of torque. Buyers get more horsepower by choosing the bigger battery, up to 580. Additionally, it extends the range so Ford pickup owners can drive further with each charge.

Towing and hauling are unmatched

there are a few reasons the 2023 Ford F-150 will remain America's favorite truck.
2023 Ford F-150 towing a boat | Ford

As Edmunds put it, the 2023 Ford F-150 has “eye-popping maximum towing capacity, even from (the) hybrid version.” The publication says America’s favorite truck is capable of towing up to 14,000 pounds. Although the PowerBoost powertrain is lesser, it still manages an impressive 12,700 pounds. In comparison, the Ford pickup’s main competitors don’t hold a candle to it. The Ram 1500 can tow 12,750 pounds, and the Chevy Silverado just 13,400.

For payload, the F-150 can haul an impressive 3,325 pounds. The nearest rival is the Silverado, which can only haul 2,250 pounds. It’s clear that regardless of which F-150 model you choose, it’s the most prepared to tow and haul. Beating the competition is nothing new, as Ford has been leading the way in these areas for a long time.

Affordable, plentiful standard features

Ford F-150 full-size pickup trucks are parked outdoors.
Ford F-150 full-size pickup trucks | Ford

The final reason the 2023 Ford F-150 will remain America’s favorite truck is the affordable and plentiful standard features. Buying the XL base model grants owners more features than they might expect. For $43,325, you get trailer sway control, pre-wired trailer connections, single-zone air conditioning, an eight-inch touchscreen, Apple CarPlay/Android Auto, lane-departure warning, and forward collision mitigation. Opting for the next trim up, XLT adds a power-locking tailgate, cruise control, foglights, front-seat lumbar adjustments, blind-spot monitor, automatic rear braking, and lane-keeping assistance.

Additionally, starting with the XLT model, many optional packages are available. Most prominent is the Tremor off-road package. It adds four-wheel drive, 18-inch alloy wheels, 33-inch all-terrain tires, selectable terrain driving modes, an off-road-tuned suspension, and a locking rear differential. In addition to basic technology, the second-cheapest Ford truck can go off-roading.

2023 Ford F-150: America’s favorite truck

In conclusion, there are a few reasons why the 2023 Ford F-150 will remain America’s favorite truck. The full-size pickup is highly configurable, with seven available powertrains. Among them are a fuel-efficient hybrid and the F-150 Lightning all-electric model, which changes the game. Next, Ford’s towing and hauling are unmatched by competitors, so buyers who want their pickup to do “trucky” things can’t go wrong with the F-150.

Finally, the XL and XLT models are affordable but offer many standard features. Together, these attributes continue making the Ford F-150 the most desirable full-size truck in America.


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