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Toyota makes various cars, trucks, and SUVs that are best-sellers in multiple segments. With ample cargo space, an array of advanced technology features, and high safety scores, it makes sense that drivers like this brand. While a $30,000 budget doesn’t go as far as it used to, some of the most popular Toyota models slide in just under that. Check out the best 2023 Toyota car, truck, and sport utility vehicle options below.

The list of popular Toyota models always has a spot for the Camry. Some of the features of the 2023 Toyota Camry include its spacious interior and high safety scores. Toyota offers the Camry in 13 trim options, including some efficient hybrid models, a new Nightshade limited edition, and even a TRD model.

The 2023 Camry starts at only $26,320 for the base LE trim and goes up to $36,745 for the XSE V6. Four trims are under $30,000, including the LE, LE Hybrid, SE, and ES Nightshade.

The Insurance Institute for Highway Safety gave the 2023 Toyota Camry its Top Safety Pick Plus award when built after January 2023. This popular Toyota model earned the highest score on all seven important crashworthiness tests. Drivers are big fans of the Camry, and the newest version is only improved over last year.

In the realm of the most popular Toyota SUV models, the 2023 Toyota RAV4 is one of the best. Drivers like the RAV4 for its compact size and long history of reliability. It has room for five, and the 2.5L four-cylinder engine gets 203 horsepower. Toyota offers the RAV4 in 13 trim levels, including six gasoline options and seven electrified options.

The 2023 Toyota RAV4 starts at $28,275 for the base LE trim and goes up to $39,530 for the top-of-the-line Hybrid Limited. There are fewer options under $30,000, but the LE and ELX trims qualify. All the options come with Toyota Safety Sense 2.5 and plenty of standard safety features.

This 2023 RAV4 earned the Top Safety Pick award from the Insurance Institute for Highway Safety. It also earned a five-star overall safety rating from the National Highway Traffic Safety Administration. The 2023 RAV4 is safe and reliable, just like shoppers expect from the brand.

For a compact Toyota truck, the Tacoma comes in under budget


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As the only truck on the list of popular Toyota models, the 2023 Tacoma is versatile. This compact truck has room for four passengers and comes with a V6 or four-cylinder engine. Drivers can also select a manual or automatic transmission and 4×2 or 4×4.

The 2023 Toyota Tacoma only has seven different trim levels, and only the base SR is under budget. It starts at $28,250 and still comes with the choices previously mentioned. The Tacoma can also be configured with an Access Cab six-foot bed or a Double Cab five-foot bed. For the top-of-the-line TRD Pro, the cost goes up to $47,685.

The National Highway Traffic Safety Administration gave the Tacoma a four-star overall safety rating. This compact truck also earned some good scores from the Insurance Institute for Highway Safety. Drivers like the Tacoma for its reliable nature and the fact that it is still relatively easy to drive, especially for a truck.