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The Hyundai Ioniq 5 is a wildly acclaimed all-electric SUV from the South Korean automaker. Despite its long list of credentials, sales of the Ioniq 5 are still relatively small given its niche status in the EV segment. Still, the Ioniq 5 is selling better than three of its fellow Hyundai models.

The Ioniq 5 is outselling Hyundai’s most affordable SUV

Though the Ioniq 5 isn’t causing huge waves among overall U.S. car sales, the Hyundai is proving popular among EV buyers according to sales stats from GoodCarBadCar. Through August, Hyundai sold 21,348 Ioniq 5 models, up 24% annually from this time last year. August was a banner month for the model compared to 2022 with monthly sales up 136%.

The Ioniq 5 is now nipping at the heels of one of the most popular EVs on sale today, the Mustang Mach-E. Ford sold just over 23,000 Mach-E models through August.

The Ioniq 5’s rising sales has allowed it to overtake the brand’s most affordable SUV—the Venue—on the sales charts so far this year.

Venue sales reached 21,137 units sold through August, just slightly below that of the Ioniq 5 despite the latter costing about twice as much.

Though the Ioniq 5 is still relatively niche as an EV SUV, it has a wider appeal than the budget-focused Venue, which starts just over $21,000. Though it sports a pragmatic, boxy shape, the Venue’s small footprint dampens its appeal to families or those wanting plenty of passenger and cargo accommodation.

Ioniq 5 sales are outpacing that of its sibling, the Ioniq 6

Consider the Hyundai Ioniq 6 the second album following the critically acclaimed debut of the Ioniq 5. The Ioniq 6 changes the overall shape of Hyundai all-electric driving with sleek sedan body styling, and its credentials, like the Ioniq 5s, are also noteworthy.

The Ioniq 6 is rated for up to 361 miles of driving range, and like its sibling, it presents a strong value with a long list of standard features, respectable driving dynamics and an agreeable price. Still, in the SUV-crazed market, the Ioniq 6 can’t keep sales pace with the Ioniq 5.

Introduced for the 2023 model year, 6,653 Ioniq 6 models were sold this year through August, less than one-third the sales of the Ioniq 5.

While it remains to be seen how “6” sales compare to that of its older sibling in the long run, the Ioniq 5 is likely the sales leader of the two, and will likely remain so, because of its added practicality as an SUV.

Hyundai is struggling to sell its fuel-cell model

Through Hyundai’s EV sales have skyrocketed recently, its other alternatively powered model is struggling to find buyers.

The Hyundai Nexo is the brand’s hydrogen-powered fuel-cell electric vehicle wearing a subcompact crossover style. As such, the Nexo is an extremely niche offering, even more so considering its only sold in California due to hydrogen “refueling” infrastructure.

It comes as no surprise the Nexo is being wildly outpaced in sales by the Ioniq 5. In fact, the Nexo is Hyundai’s worst-selling model.

Just 18 Nexo models were sold in August. Year-over-year sales are down 51% for 2023 compared to last August with just 157 models sold so far this year. As such, the Ioniq 5 is outselling the Nexo at a rate of about 136 models to one.


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