The 2024 Ford F-150 Is Really Expensive–for a Good Reason
Quick, how much does a pickup truck cost? If you said $30k, you’re a bit behind the times. But for good reason. Multiple automakers clung to the $30k MSRP for years. But after the 2022 supply chain shortages, every half-ton’s MSRP is rocketing toward the $40k mark. What we are truly seeing is a new definition of what an “entry-level” truck includes. The F-150 is no exception; for 2024 “America’s Favorite Truck” will be much more expensive, but have a powerful base engine and a ton more standard features.
How much does a 2024 Ford F-150 cost?
After a big mid-generation refresh, Ford announced the 2024 F-150 XL’s price starting at $38,565 (according to Car and Driver). Remember, that’s before the truck’s $1,995 destination charge and any dealer fees.
Ford may offer regional discounts on the F-150, so check for yourself. With my zip code set to Detroit, I see the 2024 Ford F-150 XL advertised at $36,570 (in October 2023).
These prices may come as a shock to longtime Ford fans. In 2022, Ford still advertised an F-150 MSRP under $30k. In fact, it has been clinging to that price point for a long time. Climbing $8,500 in just two years is a lot. But the truth is that the F-150 you get for that price has changed as well.
What is the 2024 Ford F-150 XL?
The XL trim has long been the entry-level of the Ford F-150. For years, it was a seriously stripped-down work truck. But for 2024, it will offer more capability than ever before. And it will cost quite a bit more.
In 2022, the Ford F-150 still had manual door locks and crank-up windows. Forget about carpets! It did have a modern powertrain, complete with Ford’s new 10-speed automatic transmission. But its 290 horsepower/265 lb-ft naturally aspirated V6 gave it a towing capacity closer to a midsize truck.
Fast-forward to 2024, and the Ford F-150 XL is a much more modern vehicle. It has power locks and even power windows. Perhaps most importantly, Ford got rid of the old V6 and made the new base engine the 2.7-liter Ecoboost V6. The result is 325 horsepower and 400 lb-ft of torque.
Ford has long offered this Ecoboost as an option on the F-150 XL. And the latest price hike is actually in line with the old surcharge to get the more powerful engine.
What is the cheapest half-ton 2024 pickup truck?
At $36,800, the Chevrolet Silverado 1500 may be the cheapest full-size pickup truck of 2024. Car and Driver reports the F-150 XL will be starting above $38k, while Ford is advertising $36,570 in some places. The options from Chevy and Ford will certainly be neck-and-neck.
See how all the 2024 half-ton pickup truck prices stack up in the table below:
| Configuration | Manufacturer’s Advertised MSRP | |
| 2024 Chevrolet Silverado 1500 WT | Regular cab (2-door) | $36,800 |
| 2024 GMC Sierra 1500 Pro | Regular cab (2-door) | $37,700 |
| 2024 Ford F-150 XL | Regular Cab (2-door) | $38,565 |
| 2024 Ram 1500 Tradesman | Quad cab (small 4-door) | $38,750 |
| 2024 Toyota Tundra SR | Double cab (small 4-door) | $39,965 |
| 2024 Nissan Titan S | King Cab (rear suicide doors) | $45,770 |
Next, find out the cheapest pickup truck with top reliability scores, or see the refreshed 2024 Ford F-150 for yourself in the video below:
