Lordstown Motors is one of the new breed of electric truck manufacturers. It’s Endurance truck is a full-size pickup truck that is intended to be build in Lordstown, Ohio, at a former General Motors Plant. But, wow, is there a lot to the unfolding story of the Endurance, and now it looks like the same company that builds iPhones will be in charge of production.
The Lordstown back story
The company took over a former General Motors plant in Youngstown, Ohio, and promised to hire thousands of new workers. Then, it announced in late 2021 that it would selling a significant amount of its interest of its plant to Foxconn Technology Group. Foxconn is the Taiwanese company best known for making iPhones. But Foxconn is the company that probably made your iPad, maybe your computer monitor or TV, gaming system, or maybe washing machine, depending on the plant. The plant was first built to sell a revived version of the Studebaker Avanti car in the 1980s, and later built the Chevy Cruze.
In late 2021 Lordstown announced a deal to sell its manufacturing plant to Foxconn. The two companies will share technology and build the new Lordstown Endurance electric truck, an SUV, and a bus. While the Endurace was due in 2020, its delivery date has been pushed back several times.
Why does Foxconn want to build trucks in Ohio?
In February the company announced that it was working toward finalizing a transaction with Foxconn and “seeking an agreement and funding structure to develop new vehicles in collaboration with Foxconn.”
Foxconn makes almost everything that isn’t a car, and it wants to break into the EV space.
The Endurance an electric truck with a novel 4×4 system
The Endurance is a full-sized pickup that looks like designers took a bit of all of the American trucks and combined them into one. Take some F-150 (roof line), some GMC Sierra (front end), and Dodge Ram (the bed), and that add some electric styling cues and you get an Endurance.
One of the things that makes the Endurance special is its four in-wheel hub motors. Other electric vehicles use motors mounted to a frame that turn an axle. Lordstown says its design reduces the number of moving parts and improves vehicle control. The four motors also mean that it’s a different kind of four-wheel drive, where each motor can independently power each wheel.
When Lordstown announced it was going to make its truck, there were not as many competitors as there are now. Since then, Rivian not only announced it was building the R1T EV truck, but it’s started delivering them. Ford, too, with its F-150 Lightning. Ram has announced an EV truck. General Motors is launching an EV Sierra, and is already delivering its GMC Hummer EV.