There are estimated to be over 2,500 billionaires in the world and they’re demanding more than production cars. Those are so bourgeois. They want to harken back to the days of coachbuilt opulence. For those seeking to be conspicuous about their wealth, we give you the Rolls Royce Dawn-based roadster. Its premise is perfect. Take one of the largest, heaviest cars made and turn it into an open two-seater. Brilliant!
For those Rolls-Royce owners that hate production cars
Maybe some of that one-half of one-percenters were mad about the Sweptail? You don’t remember it? Rolls-Royce took a coupe and tried to stab a boattail-like appendage on the back of it. With limited appeal and even less taste, it was the perfect car for the poors to gawk at. For $13 million you’d make one too if you were Rolls-Royce. Never mind how bizarre it turned out. Mercifully, only one was ever created.
Now Rolls wants to increase its customers’ conspicuous consumption urges with something even less practical. An already exclusive version of the Wraith, the convertible Dawn is converted into an even uber-limited two-seater “Silver Bullet.” And Rolls being Rolls, the tonneau cover used for the transformation is called an “aero cowling.” Once in place, this is how one converts the standard Rolls convertible into a Silver Bullet.
The Silver Bullet will be limited to 50 units
Framing the Silver Bullet cowling is dark trim dipped in a special silver paint. About this limited-edition train wreck Rolls says, “It will meld the nostalgia of the past with the sophisticated innovation of the future.” This object of one’s affection will see only 50 examples flung into the world, and why not? Rolls can always figure a way to entice the monied with unique, if not exactly tasteful transportation for the elite class.
As much as we would like to pass along the tab for this most special Rolls no price was given. You know why, right? It’s because “if you have to ask the price you can’t afford it.” A standard pedestrian Dawn goes for around $350,000. Given that Rolls is laying on the hyperbole we would expect a price closer to $2 million than $1 million.
Rolls-Royce wants the world to see you out and about in your Silver Bullet
Once you buy one you become part of the Rolls family so you’ll have friends with benefits. To that end, Rolls asks that you don’t keep your roadster hidden in a heated garage. No, instead it will organize road trips for you and other like-minded Rolls enlightened. This way you can get out amongst the people and the country. You’ll get to take in all of the poors in their naked abject poverty while defining the order of wealth around the world.
Should you desire to own one know that power is substantial. A 6.6-liter V12 propels your Silver Bullet. With its twin-turbocharging, you’re looking at 593 hp and 620 lb-ft of torque from the Black Badge version. The least-practical conveyance Rolls makes needs the most power it can offer. It makes for order in the universe.