Usually, the Super Bowl is when automakers try to use ads to sell you on their cars. But football games can also be a chance for people to win cars, too. And for Super Bowl LV, Volvo is pulling a little from both categories. The Swedish automaker is planning to give away a significant number of vehicles—but there’s a catch. Or rather, a safety.
There’s a $2-million Volvo giveaway planned for Super Bowl LV—and it’s related to safety
Volvo prides itself on its cars’ reputation for safety. The company even voluntarily lowered the top speed of its vehicles to 112 mph as part of its safety initiative. Ultimately, Volvo aims to improve the safety of its cars to the point where accidents involving Volvos have zero serious injuries or fatalities, Reuters reports. This leads us to ‘Volvo Safety Sunday.’
The Tampa Bay Buccaneers and the Kansas City Chiefs will go head-to-head in Super Bowl LV on February 7, 2021. If either team scores a safety during the game, Volvo’s giveaway will kick off (pun sadly intended), Roadshow reports. And in this case, the giveaway is $2 million in free 2021 Volvos, Autoblog reports.
If you want to enter, just go to VolvoSafetySunday.com any time between now and February 7th. You’ll be taken to the automaker’s online configurator. Design the Volvo you want; say, the 2021 V90 T6 or the XC40. Then, just click on the “Try to win this Volvo” option.
What are the odds for a safety during the game?
In American football terms, ‘safety’ means more than just the gear the players wear. There are two ‘safety’ positions on the team, SportsLingo explains. But in the case of Volvo’s Super Bowl giveaway, ‘safety’ actually refers to a specific play.
A ‘safety’ is essentially a mistake made by the offensive side in their end zone, RookieRoad explains. If an offensive player gets tackled in their own end zone or steps out of bounds, that’s a safety. The team can also commit a safety if they incur a penalty that places the ball in their end zone. Once that happens, the defending team gets two points, and the offensive team has to punt the ball.
So, how likely is that either team will score a safety in Super Bowl LV (55)? Statistically, the odds aren’t great. Only nine safeties have occurred in the past 54 Super Bowls, Action Network reports. However, the play has been seen four times since the 2008 game. But last year’s Super Bowl wasn’t one of them.
This isn’t the first Volvo giveaway with safety in mind
However, last year was the first time Volvo set up a safety-related giveaway. 2020 marked the anniversary of the three-point seat belt’s introduction. And it was a Volvo engineer, Nils Bohlin, who invented it.
To celebrate the anniversary, Volvo announced a $1 million giveaway if either the San Francisco 49ers or the Kansas City Chiefs scored a safety, Car and Driver reports. Since that didn’t happen, no cars were given away.
So, why did Volvo increase the potential prize for 2021? The company claims that “over a million lives” were saved because of the three-point seat belt. And it wants to save “a million more,” hence the giveaway increase.
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