Chevy dealers must be loaded up on 2020 Impalas and Sonics. That’s because both showed up in sizable numbers for first-quarter sales in 2021. Impala production ended over a year ago at the end of February 2020. For the 2020 Sonic, Chevy saw fit to continue production until October of last year.
Both would be considered “zombie” models. Those are cars that keep popping up in sales figures long after they have gone out of production. A lot of times these new/old models have a lot of cash on the hood to help move them. So if you’re inclined to purchase a new Sonic or Impala you might be in luck. Not only should you be able to find a few left but they will have a big discount to move them out.
For the first quarter of 2021 Chevy sold 462 Impala sedans
For the first quarter of 2021 Chevy sold 462 Impala sedans. The 2020 Sonic did even better. It sold 1,065 models so far in 2021. The slow-selling Sonic and Impala are not bad cars. They’re just not SUVs. And SUVs are what is popular, thus Chevy discontinuing them in 2020.
Today the assembly plant making Sonics is cranking out the Bolt EV and Bolt EUV. The Impala’s Hamtramck Assembly plant is GM’s EV production hub. It recently saw an investment of over $2 billion to produce, among other models, the upcoming GMC Hummer.
Selling zombie vehicles after production has ended is not uncommon
Selling zombie vehicles for even three or four years after production has ended is not uncommon. Savvy buyers can pick up great deals on brand new vehicles if they know which ones are still lingering. A lot of times manufacturers will rebate dealers stuck with zombie models to help get the price down attractive enough to find buyers.
Chevy even has an entire section of its website devoted to “Discontinued Vehicles.” The Sonic and Impala lead off the page. They are followed by the Cruze, SS sedan, Volt EV, and City Express van. With verbiage like “Sonic may be fading out, but that doesn’t mean there isn’t a fun and sporty compact car available that’ll strike a chord with drivers,” how can you not rush out and buy one?
Though indicating these are “Certified Used Cars” it’s a subtle heads-up for a salesperson facing a buyer looking to buy used. He or she can then slide them into a new one. In the end, it’s all about moving the iron, and the car companies do what it takes to accomplish that goal.