Skip to main content

Car enthusiasts’ dreams of getting behind the wheel of a 2021 Ford Bronco is inching closer to reality. The long-awaited return of the off-road legend has received lots of well-earned hype as Ford slowly released the details of the SUV. Intrigued shoppers waited with bated breath as more information emerged of what kind of styling and which features the new Bronco would have.

Well, now you can actually customize your own 2021 Ford Bronco, equipping your favorite packages, paint color, and more. Ford just activated the vehicle’s building and price configurator on its website. Best of all, it’s available to everyone, regardless of if they have a Ford Bronco reservation or not.

As fans can see what their dream Bronco will actually look like, we’ll take a deeper dive into what we now know about this Ford SUV.

The 2021 Ford Bronco Pricing

A silver 2021 Ford Bronco on display in the wilderness
A 2021 Ford Bronco on display | Photo via Ford

Have you been playing around with the 2021 Ford Bronco’s configurations all day? Because we have. 

First off, newbies to this off-road SUV should know there is a significant distinction on the Ford Bronco homepage. Window shoppers can choose between the traditional Bronco – which features a body-on-frame truck-based platform – and the more affordable unibody Bronco Sport. The majority of car enthusiasts’ fanfare has gone toward the regular Bronco, so we’ll primarily refer to that specific model from here on out.

The 2021 Ford Bronco is offered in seven trim levels – base, Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak, and First Edition. All of these are available as two- or four-door models. The base trim starts at an MSRP of $28,500. Meanwhile, the First Edition variant is the most expensive trim. However, First Edition reservations are already completely filled. 

Are you curious how much a fully-loaded 2021 Ford Bronco costs? According to MotorTrend, the highest attainable price on the configuration tool is $63,100. 

Colors, packages, and more

The base 2021 Ford Bronco comes in seven exterior paint colors. These include Shadow Black, Oxford White, Antimatter Blue, Iconic Silver, Carbonized Gray, Rapid Red, and Velocity Blue. Meanwhile, exclusive premium colors, such as Area 51 and Cyber Orange, are available on higher trims.

Wheel types are abundant, ranging from 16- to 18-inches, and shoppers can choose from all-season, all-terrain, and mud-terrain tires. You’ll also be able to choose which type of roof you want, as well as available off-road equipment.

The most talked-about addition to the 2021 Ford Bronco is the Sasquatch package, which costs an additional $4,995. This adds 17-inch black high-gloss aluminum wheels, high clearance suspension, high clearance fender flares, a 4.7 final drive ration with electronic-locking front and rear axles, and mud-terrain tires. Other notable additions include the towing capability package and the Ford Co-Pilot360 package.

Make your dream SUV come to life

Even if you’re just window shopping, it’s refreshing to see your dream off-roader come to life. The 2021 Ford Bronco is expected to arrive at dealerships in Spring 2021, so we’re still months away from having the chance to get behind the wheel. In the meantime, it’ll be entertaining enough to virtually build the perfect combination of colors, options, and packages to find the ideal Bronco.


New 2021 Ford Bronco Almost Had This Original Bronco Feature