Genesis has just debuted the gorgeous wagon version of the G70. We should call it Shooting Brake because that’s what they are called in Europe. Anyway, wagons like the G70 still sell in Europe while in the US it seems only we scribes like them.
That’s because we rave about how they look and how functional they are, while buyers shy away from them. Genesis knows this and so to compete with Audi, BMW, and Mercedes in Europe, it needs a wagon. But in the US, not so much.
Genesis is a player in the German luxury market with its G70 Shooting Brake
So parent company Hyundai is saving its resources for bigger fish here. It is establishing that Genesis is a player in the German luxury market with its G70 Shooting Brake. And that is a shame.
The Mercedes C-Class Estate, BMW 3 Series Touring, and Audi A4 Avant, are all wagons currently available in Europe. And none of them are sold here. The A4 Allroad, which is a slightly lifted Subaru Outback-like Avant, is available, as is the E-Class Estate from Mercedes.
There is nothing available from the Euro Big Three in the G70s class in the US
But the Shooting Brake is not currently available in a lifted form and is slightly smaller than the E-Class Merc. So there is really nothing available from the Euro Big Three in the G70s class in the US. And it is not for the sake of trying.
C-Class and 3 Series wagons were sold here for years, but their appeal kept dwindling as more SUVs and crossovers flooded the markets. Auto manufacturers sell enough wagons outside of the US to make a business case for. But the costs have to work without US participation.
The G70 Shooting Brake is the same dimensions as its sedan sibling. But cargo capacity has been increased by 40% over the sedan. Styling is identical except for the Two Lines-themed tail lights, which extend into the tailgate more prominently.
The G70 Shooting Brake makes for an appealing alternative to German offerings
We don’t know whether the rear-wheel-drive V6 specs of the sedan will make it to the Shooting Brake. If they do that makes for a very appealing alternative to the German offerings. And also makes it sting a bit more that it won’t be coming here.
That’s not to say that Genesis won’t do the Subaru Outback trick of slightly lifting a G70 and adding some black plastic fillers. It works wonders for the Outback enough for Audi to give it a stab as well. But for now, you can’t have a G70 Shooting Brake unless you live outside of the US.
Genesis vehicles will be available in Germany, Switzerland, and the UK by summer. Initially only the G80 sedan and GV80 SUV will be available but the G70 and GV70 will come immediately after that. So the Genesis European onslaught will soon be upon us.
C’mon Genesis. Amortize those wagon stampings quicker by bringing a few Shooting Brakes to the US. You might be surprised at how well it sells.