Why Nobody Wants the Nissan Titan

We have conflicting information. Even though people swear by the Nissan Titan and proclaim their love for that big, beastly truck, no one is buying it. How can it be so great if no one is buying it? Meanwhile, the Ford F-150 is continuously ripped on and is the best selling truck in the world? This article only has one mystery to solve, so we will focus on why no one wants to buy the Nissan Titan. 

What’s Wrong with the Nissan Titan? 

The 2020 Nissan Titan starts around $36k, making it the most expensive base model for a full-size truck. For example, the Toyota Tundra starts around $33k, and the Ford F-150 starts around $28k. So, why does the Nissan Titan begin at such a higher price? 

2019 Nissan TITAN Pro4X parked on a rock
2019 Nissan TITAN Pro4X | Nissan

Also, the Nissan Titan has an average fuel economy. It gets up to 16 mpg in the city and 22 mpg on the highway. This blows the Toyota Tundra out of the water because it only gets 13 mpg in the city, which is shockingly bad. 

Nissan Titan Performance 

We know that the Toyota Tundra has a higher price because the base model comes with a V8. This is true for the Nissan Titan as well. It comes with a 5.6-liter V8 engine with an output of 400 horsepower and 413 lb-ft of torque. It has the best in class standard horsepower and torque. 

When properly equipped, the Nissan Titan can tow up to 11,000 lb. Meanwhile, the Ford F-150 can tow up to 13,200 lb, and the Chevy Silverado can tow up to 14,500 lb. So the Titan is a little weaker than the competition. Also, the Nissan Titan can accelerate from 0 to 60 mph in 7.3 seconds. The Chevy Silverado can reach 60 mph in 7.1 seconds, and the Ford F-150 hits 60 mph in 5.9 seconds. 

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The Nissan Titan PRO-4X doesn’t seem to have anything special included. The double-wishbone front suspension is nice, but the Bilstein shocks are average. It does include hill start assist and hill descent control, but it doesn’t have driving modes for sand, snow, and mud. 

Nissan Titan Features 

The 2020 Nissan Titan has an all-new interior. The dual panoramic moonroof got our attention, and the massive leather seats are climate controlled. But other than that, the dashboard looks a little outdated. It offers superior organization with storage bins everywhere instead of convenience features like wireless phone charging. 

2020 Nissan TITAN PRO-4X parked on sandy road
2020 Nissan TITAN PRO-4X | Nissan

You can connect the 8” infotainment center to Apple CarPlay and Android Auto, plus the navigation displays graphics in 3D. We were also impressed that the Nissan Titan includes a USB-C port. 

The Nissan Titan promotes itself for being the truck that includes the most standard features. You have to pay extra for the integrated brake controller, intelligent surround-view monitor, rear USB ports, and more. 

Nissan shows off the new Titan XD pickup during the media preview at the North American International Auto Show
The Nissan Titan XD | Scott Olson/Getty Images

To our surprise, you also have to pay more to have 12-volt outlets, remote start, rear air conditioning vents, and more. Call us crazy, but maybe a little more could be included in the truck with the most expensive base model. Plus, the Nissan Titan feels just alright in most areas, such as comfort, tech, trailering, and more.