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Tesla has always been an innovator in the automobile industry, creating electrified, unique vehicles that challenge norms. And with everyone racing towards the creation of a world-changing, electric truck, Tesla, of course, wants a piece of that action. Though Tesla’s unveiling of its Cybertruck left the world with a feeling of confusion and disappointment, the biggest truck brands are the ones that hate the Tesla Cybertruck most.

Tesla Cybertruck being debuted
The Tesla Cybertruck | FREDERIC J. BROWN/AFP via Getty Images

Why the “big three” hate Tesla’s Cybertruck

After unveiling its plans for a new truck, Tesla is receiving some serious backlash. With the plan to change and radicalize the pickup truck, Tesla certainly did its job.

The Cybertruck rewrites the definition of what we see as a traditional pickup and a lot of people aren’t happy about it. But even though there may be some who dislike the way Tesla has revolutionized the truck, automakers are the ones that hate it most. Because now, Tesla is coming for its truck profits.

Tesla challenged itself to completely change the idea of what a pickup should be and update it with today’s futuristic ideas. But producing a truck isn’t the only way to earn success, which is where marketing comes into play.

Tesla has made its mark by “doing its own thing,” and after the unveiling of the Cybertruck, Tesla is counting on its ability to shock people. During the unveiling, however, not everything went to plan.

According to Fox Business, the Cybertruck’s windows, which are said to be indestructible, were broken in a display of the truck’s durability. But in today’s world, bad attention is better than no attention at all.

The largest truck makers in the country will have to step up their game to get attention for its own electric trucks. And those plans better be impressive to out-revolutionize Tesla.

Tesla Cybertruck goes viral and challenges other automakers

It’s not just the crazy, angular, armored appearance of the Cybertruck that has everyone talking. Not only is creating an electric truck proving to be a daunting task for automakers, but the newest lineups of electric vehicles must be relevant and appealing to today’s world.

Tesla made Ford, Chevrolet, and Ram’s jobs harder by creating an electric truck that not only garnishes a lot of attention but offers features that hard to duplicate as well. According to Auto News, the Cybertruck will have a competitive starting price of just under $40,000 and will be able to travel up to 500 miles on a single charge.

What’s worse for other automakers is Tesla’s timeline for Cybertruck production expected to begin in 2021. Tesla’s production plans will far exceed the timelines of other automakers’ plans for an electric truck lineup. The largest truck makers will need to produce a truck that does more than haul cargo and plugin for charging to out-impress Tesla. 

What the Cybertruck means for the future of electric trucks

Though the Cybertruck has received negative attention for its lack of “truck-like-design,” it may be the start of something big. After all, every other vehicle on the market has gone through revolutionary changes, while the humble pickup truck holds the same design and function as decades past.

Tesla has all but called out the largest automakers in the world in a direct challenge to its future truck profits. CEO Elon Musk knows that the pickup truck is the last step in an electrified future, stating

“We need sustainable energy now. If we don’t have a pickup truck, we can’t solve it. The top 3 selling vehicles in America are pickup trucks. To solve sustainable energy, we have to have a pickup truck,” according to CNBC.

Tesla and Musk have lofty goals set for themselves. It is putting larger automakers on notice. This healthy competition should prove beneficial to the consumer.