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It’s no secret pickup trucks are extremely popular in the United States. Even for folks who don’t actually do truck stuff. And one brand seems to have a chokehold on the pickup segment with vehicles like the F-150, and that company is Ford. The Blue Oval builds a variety of trucks, ranging from the 2023 Ford Maverick to the massive Ford Super Duty. With such a variety, you might be wondering which new Ford truck is actually the right pick for you.

Which Ford truck should you buy?

Ford has committed itself to building pickup trucks. The Ford F-150, Ford Ranger, and others are typically successful in terms of sales. Which truck is actually right for you depends on your needs and preferences. For instance, if you want something that is efficient and ideal for city life, the 2023 Maverick is likely the correct pick. But, if you find yourself towing or hauling heavy loads often, competing with the new Ford Super Duty is no easy task. 

A gray 2023 Ford Maverick small pickup truck is driving off-road.
The 2023 Ford Maverick | Ford

Generally speaking, trucks from the Blue Oval are known to be reliable and capable. Even in the sense of pre-owned pickups. And because there are such a variety of models available, finding the right amount of truck for your needs shouldn’t be that difficult. 

Which small Ford truck is best?

Currently, Ford builds two smaller trucks. The 2023 Ford Ranger and the 2023 Ford Maverick. When the Maverick was released, it really took this segment by storm. Nearly as soon as Ford opened the order banks for this compact pickup, it was forced to close them. The new Maverick comes standard with a hybrid engine and can tow up to 4,000 pounds when properly equipped. 

Front angle view of 2023 Ford Ranger, highlighting pickup truck alternatives costing under $28,000
2023 Ford Ranger | Ford

The Ford Ranger is a mid-size truck, and it has been around for some time. Although the version in the United States is based on the older version, it is still worthy of consideration. Each model comes with a 2.3-liter turbocharged engine, and there are available packages to make it an off-road truck. The Ranger is more expensive than the Maverick, but it does come with more capability.

How much is a 2023 Ford F-150?

In terms of cost, the new F-150 starts at around $35,000. The F-150 has always been a popular full-size truck, and that is because Ford puts a lot of money into its development. With this truck, you can pick from a variety of powertrains and configurations. And as other brands cut down the engine options, they offer to their pickups, that is likely a good thing. You can even get an F-150 hybrid if you want. 

The 2023 Ford F-150 Lightning electric truck seen here
The 2023 Ford F-150 Lightning | Ford

Another notable thing about the new F-150 is the Ford F-150 Lightning. This is Ford’s first fully-electric pickup, and it is already a hit. In fact, Ford has stated that you can power your house with it if you need to. 

What does Ford Super Duty mean?

If you need a truck that can get serious work done, that is exactly what Super Duty means for the Ford brand. These large pickups are designed for towing, hauling, and whatever else you might need to do with your truck. Although, they also come with a hefty price tag.

2023 Ford F-250 Tremor
Ford F-250 Tremor | Ford

According to Ford Authority, you can get a 2023 Ford Super Duty equipped with a potent 6.8-liter V8 engine, which means diesel power. Or, you can opt for a traditional gas engine.


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