Where you live can significantly affect what kind of car you drive. It’s this common-sense approach to car buying that Chevy is tapping into now with its subcompact SUV, the 2021 Chevy Trax. And depending on where you live, region-wise, in the U.S., which Trax variation you’re able to buy will vary.
Chevy’s unique selling strategy for the 2021 Trax
Chevy is taking the guesswork out of choosing equipment for the 2021 Trax, based on geography. It’s kind of genius, really. The five-door crossover will only offer AWD capability in specific U.S. markets beginning this month.
The Assistant Manager of GM Product and Brand Communications, Rita Kass-Shamoun, released a statement outlining the plan, according to GM Authority. Front-wheel drive Trax models will be available in the West, South Central, and Southeast regions. They are leaving the AWD variations for the northern states, based on different factors, including weather.
General Motors is abandoning the mass production of all variations of the Chevy Trax and hoping to target market specifically equipped versions of the subcompact crossover where it makes the most sense for buying consumers. Those who live in inclement driving conditions will most benefit from AWD capability.
Considering the limited number of trims and options, it makes identifying and buying a 2021 Chevy Trax that much easier for consumers. This customized release strategy may prove to be effective not only for consumers but also for the Chevy bottom line.
How well the Chevy Trax does among consumers
The Chevy Trax isn’t a show-stopping contender in this subcompact crossover space. It isn’t necessarily jam-packed with features and amenities like others in this class. But it continues to have appeal with its economy size, ideal for city driving, and its fuel-efficient turbocharged engine.
It covers the basics in terms of safety and reliability, and its affordable price points keep it relevant. For the 2021 models, the AWD select market models will see a cost reduction of about $800, making it an even sweeter deal.
What’s new for 2021?
Other than the limited market release for AWD and FWD capable Trax models, not much else is new to report. You’ll have one engine option, the 1.4-liter turbocharged engine that puts out 138 hp at 4,900 rpm. It’s married to the six-speed automatic MNK transmission.
Inside, the 2021 Chevy Trax base model LS will come with a 7-inch infotainment screen, a Wi-Fi hotspot, and both Android and Apple connectivity platforms. Bumping up to the LT trim will add a few extras, including cruise control, heated exterior mirrors, and roof rails. Driver Confidence and LT Convenience Packages include a few additional upscale touches.
Fuel economy and overall costs
Buying a 2021 Chevy Trax will cost between $21,400 and $24,700, making it a top contender for budget-conscious buyers. Fuel economy may be the Trax’s next best asset, boasting 31 mpg on the highway for those FWD models and 29 mpg for the AWD versions. Combined, the two earn 28 mpg and 26 mpg, respectively. It’s ideal as an errand-running vehicle.
The Chevy Trax may not be as fun as the Mazda CX-30 or the Hyundai Kona, but it’s a steady performer for the basics. And now that Chevy is being strategic about which regions of the U.S. will have AWD and FWD variations, it takes the extra guesswork out of equipping your next subcompact crossover.