In the annals of ferocious pickups, the Ford Raptor holds a special place in the hearts of enthusiasts. It’s easy to see why. Here’s a quick rundown:
However, some fans of the classic F-150 might not go for all these flourishes. For starters, they might be too old to go thrashing through the desert on the weekend. Meanwhile, they might want to focus more on towing and taking the family out for dinner.
Apparently, Ford thinks there is enough of this market out there. To satisfy it, the automaker will take its most powerful truck engine (a high-output EcoBoost V6) and add it to the high-end F-150 trim for 2019.
The 2019 Ford F-150 Limited
If you’ve looked at the upper F-150 trims lately, you know four models (including Raptor) start above $50,000. At the top of 2018 models lies the F-150 Limited with the MSRP of $61,360. This model features the standard 3.5-liter Ecoboost engine rated at 375 horsepower and 470 pound-feet of torque.
Already, those numbers were enough for a best-in-class tow rating for trucks under 8,500 lbs. But beginning in the 2019 model year, those numbers will increase to match Raptor specs (450 horses, 510 pound-feet). With that stroke, Ford will deliver the most powerful light-duty truck on the U.S. market.
Pushing the luxury quotient
If you look at the upgrades to the GMC Sierra and other high-end pickup trims, it’s clear that these trucks are serving as a new luxury segment. You’ll hear journalists speak about the ranchers and contractors who have one pickup for daily beatings and a second that serves as the show pony in the fleet that can go to work when need be.
Ford is looking to profit even more from this type of pickup consumer with the next F-150 Limited. Some interior flourishes include:
- Miko suede headliner
- Leather-wrapped instrument panel and door panels
- Multicontour front seats with Active Motion massaging technology
- Heated and ventilated captain’s chairs
- A laser-etched plaque with unique serial number on the armrest
On the exterior, you find Limited lettering on the truck’s hood, 22-inch wheels of polished aluminum, satin-finish door handles and grille, and a twin-panel moonroof.
On the market in 2018, pricing TBD
While we know how powerful and luxurious this truck will be, pricing has yet to be announced. Clearly, it would have to take a step up from its current mark, given the introduction of the Raptor engine. Expect that announcement to come in the fall, closer to when Ford will send the trucks to dealerships (“later” in 2018).
The top-of-the-line F-150 will have the high-output V6 come standard, so shoppers should bear in mind that it’s all or nothing in the Limited trim.
High-end tech and infotainment are naturally part of the package. Pro Trailer Backup Assist will be optional, while an integrated trailer-brake controller will come standard. A 360-degree camera with dynamic hitch assist will also be part of the sticker price. Advanced safety tech will also come standard.