If you’ve been on the road lately, you might have noticed a new car logo featured on some vehicles. And if you’re wondering what that “KN” logo on an SUV is, you are not alone. Back in 2021, Kia set out to do a major brand overhaul, and the result is causing some folks to scratch their heads. Whether it be a Kia Telluride or a 2023 Kia EV6, the new Kia logo just doesn’t make a lot of sense.
Why did Kia change its logo?
Kia has stated that it changed its logo to “represent Kia’s ambitions to establish a leadership position in the future mobility industry.” Basically, Kia underwent a total brand redesign in order to heighten its position in the automotive world.
Unfortunately, the new logo has not been translating well. According to The Drive, roughly 30,000 people Google “KN car” every month. And you really can’t blame them. The new logo looks more like KN than the word Kia.
Does Kia make good SUVs?
Despite confusion around the new logo, Kia does have a history of producing popular SUV models. Currently, one of the hottest Kia models is the Kia Sportage. It outsells the three-row Telluride and Kia’s other SUVs. Kia is known for its generous warranty and its exploration of the EV market.
In the past, Kia models have sometimes felt cheap. But in recent years, some of the Kia trims really do rival some more expensive brands. At the same time, base models do remain fairly affordable, which is a good thing for those on a budget.
What types of SUVs does Kia make?
Kia makes all kinds of SUVs, ranging from compact crossovers to three-row options. Because of this, there is a diverse selection to choose from. Kia has even introduced an all-electric SUV known as the Kia EV6. With the EV6 GT, you can get the most powerful Kia ever put into production.
The EV6 is currently in limited production due to supply chain constraints. But hopefully, in the future, it will become more widely available. Other models, like the Kia Sorento should not be as hard to track down. So if you don’t want an EV, that is something to keep in mind.
Kia has finally rebranded itself
After years of the same logo and branding, Kia has finally given itself a total refresh. You might be wondering what KN means on an SUV, but it actually stands for that Korean car company. The new logo might be confusing, but Kia is doing some interesting things with its new vehicles, especially in the world of SUVs.
As time passes, folks will probably get used to the look of the new Kia logo. But, surely, Kia had planned for the change to be recognizable as them from the start. Considering the number of searches people are doing, though, that has not happened yet. If the brand wanted to admit defeat, it could always attempt a redesign. But the cost of that might outweigh the benefits.