The forthcoming 2021 Ford Bronco has been creating a lot of buzz in the past couple of weeks and it’s likely to create more up until its debut on July 13th. In order to assist with the debut of the long-awaited SUV, Ford is partnering up with Disney in its unveiling, effectively debuting the car across Disney’s broadcast, streaming, cable, and digital channels. It’s no surprise that the media conglomerate and automaker are working together in such an endeavor, but what’s more surprising is that the Bronco is garnering such a grand entrance.
The Bronco reveal will be a series of films
According to a press release from Ford, “Three custom 3-minute films will air on ABC, ESPN, and National Geographic, in each network’s first commercial break in the 8 pm ET hour. All three films will be available on Hulu the following day.” The Ford Bronco’s reveal will mark the first-ever automotive debut across Disney’s networks. As far as making the short films, Disney will also be collaborating with Academy Award-winning director and cinematographer, Jimmy Chin, in co-creating them.
“At Disney, we take pride in creating a culture and leveraging our unrivaled portfolio of brands to authentically and creatively tell stories during meaningful moments,” said Rita Ferro, president, Disney Advertising Sales. “With Ford, we’re reimagining what a product reveal can look like by drawing upon our best-in-class sports, entertainment and streaming brands to bring the new Bronco family to life in a way that honors its heritage and gives viewers an unforgettable experience.”
The Ford Bronco debut is in good hands and at a good time
Jimmy Chin is well-known for his award-winning documentary, “Free Solo,” which details the life of free solo climber, Alex Honnold, and his accomplishment in climbing El Capitan at Yosemite National Park. The documentary was well done and expressed an ingenious amount of creativity, considering it mainly consisted of a lot of death-defying cinematic shots. In that case, we have no worries that Chin will be able to pull off exactly what Ford wants for the three-minute films and will display the Bronco in the best way possible.
As Ford Chief Operating Officer, Jim Farley stated in the press release: “Ford Bronco is an icon that has captured people’s imaginations and inspired them to explore the most remote corners of America and the world since the 1960s. As a new era for Bronco begins, we’re proud to tap the strengths of epic adventurers like Jimmy Chin and Disney storytellers to help bring Bronco to life and inspire millions of people to get out into the wild.”
So the 2021 Bronco reveal is in good hands, but it’s also happening at a good time, too. The debut is set for Monday, July 13th, which is a few days later than the original release date of July 9th. The reason for the added delay was the unexpected controversy surrounding the new Bronco’s reveal landing on O.J. Simpson’s birthday. And while some may have wondered, we don’t believe that O.J. will be getting a Bronco as a birthday gift, but at least we will all be treated to a spectacular and new way to be introduced to an iconic American SUV.