Automakers have been forced to get extra creative by utilizing digital experiences to keep customers engaged since dealerships are closed and car shows have been canceled related to the novel coronavirus. The German-based Volkswagen Group is among those looking to give customers new ways to interact with them in these current times.
For the first time, the Volkswagen Group car show is now available online following the cancellation of the 2020 Geneva International Motor Show due to coronavirus. The VW Virtual Motor Show allows visitors to view the new VW models from the comfort of home and is a fun way to explore their new product lineup.
This immersive digital experience is accessible in both English and German and allows you to virtually wander through different booths to view the latest vehicles and even toy around with various trims and colors for each model. There is even background music playing and video displays throughout the show.
All vehicles arranged for an unveiling at the Geneva Motor Show have been uploaded to this virtual experience. The VW Virtual Motor Show highlights the car company’s new product offerings for 2020. The new products include the new ID.3 electric vehicles and updated plug-in hybrid technology features. The virtual show also showcases VW’s recognizable sport vehicles like the Golf, the GTI, GTD, and the GTE.
VW hopes that their first digital car show experience will help reach more people in a more sustainable way. This online experience is completely free and available here until April 17.
New European Models to Dream About
2021 ID.3 Ambient Lighting
VW is introducing a brand-new electric model to its ID family with the 2021 ID.3. with ambient lighting. The model features LED lights in its dashboard that flash once voice commands are activated, as well as changes colors. The ID.3 is available for sale in Europe with the U.S. equivalent ID.4 expected later this year.
2021 Golf GTI
The 2021 Golf GTI has already generated excitement for its refreshed exterior that features new LED headlights and sportier grille. We are particularly looking forward to the GTI’s upgraded turbo four-cylinder engine which produces 241-horsepower and 273 lb-ft of torque.
2021 T-Roc Cabriolet
VW is further exploring the SUV crossover market with the 2021 T-Roc Cabriolet. This two-door model also has a convertible option that’s now available for sale in Europe. This model won’t be available in the U.S. but this option is still fun to explore, even if it is just virtually.
Coronavirus: What VW Group is Doing in its Community
VW has tag-teamed with Airbus and 3D printing company MGA Mobility to 3D print protective face shields. The face shields will be made available in the automakers’ home country of Germany as well as in Spain.
Other VW Group brands have also shifted gears to provide medical supplies for healthcare professionals including doctors, nurses, and other hospital staff members.
Lamborghini has transitioned its sports vehicle manufacturing production to make surgical masks and face shields in Bologna, Italy. SEAT has begun ventilator production in Spain. SKODA has a partnership of his own with the Technical University in Prague to generate additional medical supplies as well. VW’s brand dealerships are returning to normal in China, which signals additional hope to its car market.